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Abstract

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

Keywords

education administration issues marketing education issues assessment AACSB standards ethics skills/traits development in marketing education undergraduate education level/type of education MBA

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References

AACSB International. (2004). Ethics education in business schools. Retrieved from http://www.aacsb.edu/publications/researchreports/archives/ethics-education.pdf

AACSB International. (2013a). Accreditation. Retrieved from http://AACSB.edu/accreditation/standards

AACSB International. (2013b). Eligibility procedures and accreditation standards for business accreditation. Retrieved from http://aacsb.edu/accreditation/standards/proposed-business-standards.pdf

AACSB International. (2013c). Ethics/Sustainability Resource Center. Retrieved from http://aacsb.edu/resources/ethics-sustainability/about.asp

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