Understanding Evaluations of Kamala Harris in 2020: Political Ideology Qualifies Perceived Communality Effects When Communal Cues Are Present

Abstract

Women of color (vs. White women) are underrepresented in the United States government. Identifying factors that affect evaluations of these women is important to understand their underrepresentation. Deviating from communal expectations contributes to backlash against women. Being perceived as prioritizing communality thus appears key for women to receive support. Little work, however, has examined this relation in actual politicians and how perceiver political ideology may affect it. We examined how gendered trait inferences and political ideology affected evaluations of Kamala Harris, the first woman of color elected to the executive branch, before the 2020 election. People perceived Harris as more agentic than communal (Studies 1–2). Communal trait inferences and having a more liberal political ideology each positively related to evaluations of Harris. More liberal relative to more conservative perceivers had weaker positive communality effects when evaluating her expected success (Studies 1–2) and when a description conveyed Harris’s communality (vs. agency; Study 2). These findings highlight communality effects on evaluations of Harris and suggest a context under which she was likely more supported by co-partisans. Moreover, these studies identify potential sources of bias toward female candidates of color, illustrating a need for gendered trait inferences to be thoroughly considered in campaign strategies. Online slides for instructors who want to use this article for teaching are available on PWQ’s website at http://journals.sagepub.com/doi/suppl/10.1177/03616843221104383.