Abstract
What is “best practice” and why does it matter? CEOs differ from total reward professionals in how they view what constitutes best practice. This article briefly summarizes the findings of a number of studies of how CEOs view the total reward profession and suggests that we may be at a fork in the road as it relates to charting a course for reward design in the future. When we begin to follow best practice, does that involve doing what other organizations do or what is best for your company’s business?
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