The authors examine the role played by a voluntary professional association as a carrier of mimetic and normative institutional pressures in the institutionalization of new governance practices among family businesses. They observe how a change in guiding values within family businesses is led by an institutional champion actively involved in the professional association. This institutional champion bridges the gap between micro-level change at the firm level and the professional association’s macro-level discourse. This study makes several contributions to both family business research and institutional theory.
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