Abstract
The general aim of this article is to analyze the evolution of national fundraising campaigns for charitable causes in Spain. Qualitative and quantitative perspectives are combined to contextualize features specific to Spain while allowing for comparisons with the other large international emergency campaigns. Main conclusions of the research confirm the historical and continuing importance of the role played by the State while explaining the basic change in the national campaigns. That change embodied a transition from an oligopolistic model of deeply rooted institutions enjoying corporatist agreements with the State that facilitated them privileged access to charitable lotteries, to a model of increasing competition. According to that more modern model, new nonprofit organizations have grown in importance by tapping into emerging philanthropic markets, both through State-mediated mechanisms such as campaigns related to tax-designation schemes, and through direct competition for donations to international aid campaigns from both individual and corporate donors.
Keywords
Get full access to this article
View all access options for this article.
