Motivations for volunteering described by functional theory are loosely related to the types and duration of these activities. The motivating effects of individuals’ social- and role-based identities may need inclusion. Identity theories suggest that entering a specific service activity depends on whether the service benefits a social group with which a person identifies, while persisting in the work depends on rewards and legitimation gained from the role-identity of “volunteer.” Former cardiac patients’ motivations for engaging in peer-support volunteering were explored (n = 84). Respondents’ primary motive for starting this work was to reduce current patients’ anxieties, suggesting identification with cardiac patients in general. Respondents viewed their “volunteer” role-identity as deeply rewarding, promoting long-term involvement. Identification with the sponsoring organization (Mended Hearts) supplied additional benefits, supporting continued involvement. Social- and role-identities help to explain the start and persistence of this type of volunteer work and likely influence other volunteer activities.
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