This article proposes a new framework for designing business education programs which combines behavioral and business competencies to provide students, through experiential learning, with the tools necessary to succeed in their career paths and actively participate in the economic and societal development of diverse communities. The authors develop the framework by applying elements from the methodology for building conceptual frameworks in multidisciplinary contexts based on grounded theory. The framework, holistic in nature, is composed of the design process and the corresponding supporting elements and processes needed to foster an entrepreneurial mindset and entrepreneurial behavior, including emotion and inspiration, in students who will engage in differing roles when they graduate. It promotes a responsive curriculum with a sharp focus on pedagogy as well as the process of curriculum implementation from mission statement to outcomes assessment.
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