Small stories transposition and social media: A micro-perspective on the ‘Greek crisis’

Abstract

In this article, I employ small stories research as a micro-perspective for the scrutiny of any crisis-related positionings of ‘Greece’ and ‘the Greeks’ that accompany the circulation of news stories from Greece in social media. My claim is that such positionings cannot be fully understood without reference to what stories get circulated, where, by whom, for/with whom and how. To substantiate this, I draw on a particular incident involving the assault of two female MPs by a male MP on a Greek TV breakfast show (June 2012). My analysis will show that the ways in which the Greek crisis is invoked or disregarded and erased in the social media transpositions of the incident are intimately linked with two key-narrative processes, which I call narrative stancetaking and resemiotizations (i.e. video-based or text-based) that involve a rescripting of the initial incident. In both cases, I will show how processes of story making are important for what is signalled as relevant and for how the context of the Greek crisis is made sense of, critiqued and ultimately backgrounded or erased in favour of more personalized and localized interpretations, grounded in the original and the transposed tales and tellings.