Abstract
Buddy4Study, under the leadership of Burnwal, aimed to extend its reach to thirty million students across India, mainly targeting those in remote and underserved regions. Recognizing the challenges of reaching such a vast and diverse population, Burnwal enlisted the expertise of Mr Gitesh Sharma to develop a strategic plan. Sharma’s approach involved leveraging traditional and digital media to maximize visibility, including newspapers, television, radio and internet marketing. He also proposed innovative grassroots initiatives, such as engaging MBA students in internship programmes to lead village educational awareness campaigns. Additionally, Sharma recommended forming partnerships with NGOs to further amplify these efforts in rural areas, where access to educational resources is often limited. Digital marketing was identified as a key tool, focusing on platforms like Facebook and LinkedIn and on mobile-based ads to reach a broader student audience. Sharma also emphasized the importance of meticulously planned digital platforms—such as mobile apps and websites—that offer clear, detailed guidance for scholarship applicants. Burnwal considered whether these strategies would effectively help Buddy4Study reach its ambitious target and impact the educational landscape in India.
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