The Craft of Translation

Abstract

Best-selling author Malcolm Gladwell talks about how he “simplifies and synthesizes” research in his books and articles with the goal of getting readers excited about the “academic study of ideas.” The self-described “conversation starter” gives a glimpse into how he puts together his articles and where his ideas emerge. The reader learns about Gladwell's relationship with academia, which he sees as an “important cog in the process” of disseminating research to a wider audience. Gladwell illuminates the power of narratives in presenting complex ideas. He also shares what he would like to teach and research at a business school, if given the opportunity. Finally, Gladwell's thoughts raise key questions to consider about the role and responsibility of scholars in translating research to audiences outside of the academy.