You’ve Come a Short Way,Baby

Abstract

This article examines the inclusion of female sources in feature articles in American and Canadian business magazines and compares the findings from its 2011-12 sample with corresponding labor force data, and also with the results of a research study conducted twenty years earlier. While results revealed a shift in the occupations most often included as sources in the publications, women accounted for only 15.2% of sources in the 2011-12 sample and are still underrepresented in comparison with occupation data, as they were in 1991-92.