Content analysis of local television newscasts during Election 2000 showed marked differences between stations participating in two news improvement projects and those stations that did not participate in the “5/30” and “Best Practices” initiatives. Stations participating in those projects offered more news coverage overall and more candidate-centered coverage than did their in-market competitors. Stations enrolling in either of those programs also provided candidates with longer sound bites than did stations not participating in the programs.
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