In the last 20 years we have witnessed a return of the practice concept in studies of organizing, learning and knowing. Practice has been used as a lens for the reinterpretation of many organizational phenomena, and it seems that a bandwagon of practice-based studies has been set in motion by the coining of labels, which comprise the term ‘practice’. A bandwagon can serve to institutionalize a field of studies by progressive labelling and a collective appropriation of the general label.We wonder if this has been the case for practice-based studies? The article presents seven labels and discusses their similarities and differences in order to demonstrate that, while the institutionalization of practice-based studies may be considered an achieved goal, the collective appropriation of the label has not been achieved, and therefore, the bandwagon is heading for a partition.
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