The destinations of Fiji and Bali are competi
tors in the Australian short-haul sunlust
international holiday market. In the period
1982-95 Fiji lost more than half its share of this market with a near corresponding increase
in the market share of Bali. This paper
explores one of the possible reasons for this
dramatic reversal of market shares — the lack
of tourism precincts in Fiji. It shows that
because of the way that tourism plant
developed in Fiji, resorts are isolated and
tourism precincts did not develop, in contrast
to Bali, which has at least four major tourism precincts. The paper argues that this is one
factor in Fiji's declining market Share.