Feminist analyses of postfeminism too often abject femininity, rendering spectacular femininity as a masquerade that endears women to heterosexual men. Moving into the era of popular feminism, feminist analyses have yet to renegotiate this abjection of femininity, often eclipsing the potential for resistance in favor of highlighting the pernicious effects of capitalism. Analyzing vignettes from The Bold Type (2017–2021), this research draws on femme theory to map an analytical framework that reinterprets spectacular femininity, developing strategies for critical analyses that can recognize fem(me)inine resistance within a landscape that commodifies femininity and feminism.
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