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Abstract

The purpose of this research is to study the attention paid by the YLE Sápmi radio audience to news published on the website. The study is based on the attention economic theory. YLE Sápmi is a regional indigenous radio channel of the public Finnish Broadcasting Company YLE. The attention data consist of web comments and Facebook likes. The most commented news focused on the Sámi area or culture, often associated with ethnic tensions. On the radio website, the comments were from time to time highly controversial, while Facebook likes show support towards positive cultural developments. This study contributes to knowledge on the research potential of the attention data on social media websites. This research method not only enables the study of themes interesting for the audience, but also how the media itself channels discussions in certain directions.

Keywords

Attention economy digital footprints indigenous media social media YLE Sápmi radio

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