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Abstract

This article examines the interplay between the transborder visual culture of Hong Kong and South China. Transborder visuality refers to the transfer of visual culture from one geographic location to another. It is conceptualized in this project as a crucial nexus of cultural globalization at a time when China is catching up with modernity. By examining the changing patterns of transborder visuality in the case of Hong Kong and South China, the author proposes to make theoretical advances in cultural globalization by applying the concepts of ‘transborder visuality’ and ‘image apparatus’ to better understand the complicated nerves, nodes and social networks that facilitate the production of modern, flexible and sophisticated visual images in the global visual economy.

Keywords

globalization image apparatus modernity transborder visuality visual culture

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