Perceiving demographic diversity as a threat: Divergent effects of multiculturalism and polyculturalism

Abstract

The growing racial/ethnic diversity in the United States can be perceived as threatening to White Americans. The present work examines how interethnic ideologies—different ways of framing ethnic diversity—moderate perceptions of threat and political conservatism among White Americans exposed to a passage about the US becoming a “majority-minority” nation. Across 3 studies, we found divergent effects of multiculturalism and polyculturalism within the context of growing diversity. Priming multiculturalism increased perceived threats to the ingroup’s power and status, which in turn led to greater endorsement of conservative political views (Studies 1 and 3) and warmer feelings toward a conservative political figure (i.e., Donald Trump; Studies 2 and 3); however, these relationships were attenuated and sometimes reversed among participants primed with polyculturalism. We discuss implications for how interethnic ideologies influence White Americans’ threatened responses to increasing diversity.