Snapchat allows users to apply lenses to photographic content, with these lenses often enhancing physical appearance. This may lead users to adopt unrealistic ideals of physical appearance. In a two-part study with college students, this investigation explored associations between general use of Snapchat lenses and body image concerns, and experimentally examined how taking selfies with Snapchat lenses influences appearance satisfaction. Taking more photos using Snapchat lenses, in general, was associated with greater body image concerns. However, there was little experimental evidence indicating that taking selfies with lenses influences state appearance satisfaction relative to an appearance-neutral control. There was no evidence of gender moderation. Notably, taking more selfies without lenses until reaching one satisfactory for posting on social media was associated with greater body image concerns.
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