Abstract
The present study was carried out to investigate the relationship between value recovery and customer satisfaction in restaurant settings of Pakistan through three justice components, ie distributive, interactional, and procedural justice. Primary data was gathered through a five-point likert scale questionnaire from 200 customers of different casual dining restaurants located in Rawalpindi and Islamabad, Pakistan. Correlation and regression analysis was carried out to check the effect of value recovery on customer satisfaction. Study findings suggest that value recovery through its three dimensions, namely, procedural, interactional and distributive justice significantly and positively effect customer satisfaction in the restaurant setting. Implications for casual dining restaurant managers are to provide training to restaurant serving staff with regard to customer dealing, customer complain handling, and the ways in which service failure could be avoided. Furthermore, restaurant serving staff should be given adequate remunerations for increasing their work motivation.
Get full access to this article
View all access options for this article.
