This article discusses metaphors of resonance for visual communication design and the potential contribution that the concept of resonance makes with regard to enhancing a reader’s experience and engagement with design. The concept of resonance is indicated as a contributing factor to effective visual communications, however it is not adequately understood: resonance is elusive, predominantly described in terms borrowed from physics and acoustics and there is little input from design practitioners on the topic. To address this gap, the author conducted interviews with a purposive sample of designers about resonance in visual communication. This article discusses the interview findings in relation to conceptual metaphor theory. In this context, resonance is akin to a physical force, making physical contact and operating on the human body and its perceived boundaries. The author argues that metaphors of resonance that centre on the human body emphasize the participation and experience of readers in visual communications.
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