Measuring Customer Loyalty to Product Variants

Aaker D. (1996). Building Strong Brands. Boston, MA: Free Press.

Ailawadi K. , Lehmann D. , & Neslin S. (2001). Market response to a major policy change in the marketing mix: learning from Procter and Gamble's value pricing strategy. Journal of Marketing, 65, 1 (January), pp. 44–61.

Andrews R.L. , & Manrai A.K. (1999). MDS maps for product attributes and market response. Marketing Science, 18, 4, pp. 584–604.

Bawa K. , & Shoemaker R. (2004). The effect of free samples promotions on incremental brand sales. Marketing Science, 23, 3, pp. 345–363.

Bergen M. , Datta S. , & Shugan S. (1996). Branded variants: a retail perspective. Journal of Marketing Research, 33, 1 (February), pp. 9–19.

Bhattacharya C.B. (1997). Is your brand's loyalty too much, too little, or just right? Explaining deviations in loyalty from the Dirichlet norm. International Journal of Research in Marketing, 14, 5, pp. 421–435.

Bhattacharya C.B. , Fader P.S. , Lodish L.M. , & DeSarbo W. (1996). The relationship between the marketing mix and share of category requirements. Marketing Letters, 7, 1, pp. 5–18.

Bucklin R. , & Gupta S. (1999). Commercial Use of UPC ScannerData: Industry and Academic Perspectives. Cambridge, MA: Marketing Science Institute.

Campbell M.C. , & Goodstein R.C. (2001). The moderating effect of perceived risk on consumers' evaluation of product incongruity: preference for the norm. Journal of Consumer Research, 28, 3 (December), pp. 439–449.

Danaher P.J. , Wilson I.W. , & Davis R.A. (2003). A comparison of online and offline consumer brand loyalty. Marketing Science, 22, 4 (Autumn), pp. 461–476.

Desai K.K. , & Ratneshwar S. (2003). Consumer perceptions of product variants positioned on atypical attributes. Journal of the Academy of Marketing Science, 31, 1, pp. 22–35.

East R. , Vanhuele M. , & Wright M. (2008). Consumer Behaviour: Applications in Marketing. London: Sage

Ehrenberg A.S.C. , & Goodhardt G.J. (1970). Pack-size rates of buying. Applied Economics, 2, 1, pp. 15–26.

Ehrenberg A.S.C. , Goodhardt G.J. , & Barwise P. (1990). Double jeopardy revisited. Journal of Marketing, 54, 3 (July), pp. 82–91.

Ehrenberg A.S.C. , Uncles M.D. , & Goodhardt G.J. (2004). Understanding brand performance measures: using Dirichlet benchmarks. Journal of Business Research, 57, 12 (December), pp. 1307–1325.

Engel J.F. , Blackwell R.D. , & Miniard P.W. (1995). Consumer Behaviour (8th edn). Orlando, FL: Dryden Press.

Fader P.S. , & Hardie B. (1996). Modelling consumer choice among SKUs. Journal of Marketing Research, 33, 4 (November), pp. 442–452.

Fader P.S. , & Schmittlein D.C. (1993). Excess behavioural loyalty for high-share brands: deviations for the Dirichlet model for repeat purchasing. Journal of Marketing Research, 30, 4, pp. 478–493.

Goodhardt G.J. , Ehrenberg A.S.C. , & Chatfield C. (1984) The Dirichlet: a comprehensive model of buying behaviour. Journal of the Royal Statistical Society, 147 (part 5), pp. 621–655.

Guadagni P.M. , & Little J.D.C. (1983). A logit model of brand choice calibrated on scanner data. Marketing Science, 2, 3 (Summer), pp. 203–238.

Kahn B.E. , Kalwani M.U. , & Morrison D.G. (1988). Niching versus change-of-pace brands: using purchase frequencies and penetration rates to infer brand positionings. Journal of Marketing Research, 25, 4 (November), pp. 384–390.

Kearns Z. (2000). Dirichlet no solver software. Working paper, Massey University, New Zealand.

Kennedy R. , & Ehrenberg A. (2001). There is no brand segmentation. Marketing Research, 13, 1 (Spring), pp. 4–7.

Kotler P. (1999). Marketing Management: Analysis, Planning, Implementation and Control (9th edn). Upper Saddle River, NJ: Prentice Hall.

Lomax W. , & McWilliam G. (2001). Consumer response to line extensions: trial and cannibalisation effect. Journal of Marketing Management, 17, 3-4, pp. 391–406.

Ratneshwar S. , Warlop L. , Mick D. , & Seeger G. (1997). Benefit salience and consumers' selective attention to product features. International Journal of Research in Marketing, 14, 3 (July), pp. 245–259.

Reddy S.K. , Holak S.L. , & Bhat S. (1994). To extend or not to extend: success determinants of line extensions. Journal of Marketing Research, 31, 2 (May), pp. 243–262.

Sharp B. , & Dawes J. (2001). What is differentiation and how does it work? Journal of Marketing Management, 17, 7–8, pp. 739–759.

Shugan S. (2005). Brand loyalty programs: are they shams? Marketing Science, 24, 2 (Spring), pp. 185–193.

Singh J. , Ehrenberg A. , & Goodhardt G. (2004). Loyalty to product variants: a pilot. Journal of Customer Behaviour, 3, 2, pp. 123–132.

Sinha A. , Inman J.J. , Wang Y. , & Park J. (2005). Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs. Marketing Science, 24, 3, pp. 351–366.