The impact of cloud computing technology on enterprise network marketing and coping strategies

Abstract

The application of cloud computing technology has had a significant impact on both the traditional IT industry and enterprise network marketing. This paper takes medium-sized enterprises in Southwest China as the research object, collects data through questionnaires, uses statistical analysis methods, and explores the impact of cloud computing technology on enterprise network marketing and its influencing factors. The results of the study show that enterprises have deficiencies in channel selection and effect evaluation of network marketing, are not satisfied with the effect of cloud computing technology, or fail to give full play to the advantages of cloud computing technology, and have a high level of concern and vigilance about the difficulty and uncertainty of cloud computing technology. Therefore, this paper puts forward some suggestions for the problems found. The first is to strengthen the access of cloud computing, choose the appropriate cloud service mode and deployment mode, and improve the availability and reliability of cloud computing; the second is to strengthen the training of cloud computing, improve the cognition and skills of enterprises and employees of cloud computing, and reduce the barriers to the use of cloud computing ; the third is to strengthen the management of cloud computing, and formulate a reasonable strategy and specification of cloud computing, to ensure the security and efficiency of cloud computing; the fourth is to strengthen the innovation of cloud computing, to using the functions and characteristics of cloud computing, and develop and implement more diversified and personalized network marketing methods to enhance the competitive advantage of enterprises.