Abstract
Introduction
Sexual dimorphism refers to the differences between men and women after the development of secondary sexual characteristics in adolescence, that is, masculinity and femininity. According to the immunocompetence handicap theory, exaggerated secondary sexual cues are reliable indicators of good gene expression and health (Folstad & Karter, 1992). Facial and vocal characteristics are perceived as secondary sexual cues (Feinberg, 2008; Hodges-Simeon et al., 2015). Previous studies have indicated that masculine faces (e.g., pronounced brow and large jaw) and voices (e.g., lower-pitched voice and longer vocal tract length [VTL]) are both associated with high testosterone levels (Arnocky et al., 2018; Roney et al., 2006), which may result in long-term health benefits (e.g., good health and energetic condition; Hodges-Simeon et al., 2015).
Preferences for Masculinity Among Homosexual Men
Heterosexual women generally prefer masculine to feminine characteristics because men with masculine characteristics are judged as more attractive (Pisanski et al., 2012), dominant (Wolff & Puts, 2010), and healthier (Hodges-Simeon et al., 2015) than those with feminine characteristics. For example, women showed a stronger preference for masculine faces and voices in men (Feinberg et al., 2008); in terms of bodies—another secondary sexual cue—women preferred masculine bodies of men in the follicular phase of their cycle (Little et al., 2007). Little et al. (2011) demonstrated that women showed a stronger preference for masculine cues across faces, bodies, voices, and smells in the context of short-term relationships.
Most homosexual men showed stronger preference for partners who described themselves as more masculine (Bailey et al., 1997) and relative taller (Valentová et al., 2014). Further, Glassenberg et al. (2010) indicated that gay men perceive masculine faces as more attractive than feminine faces and Valentová et al. (2013) found that single gay men prefer masculine to feminine voices. In recent studies, gay men showed a stronger preference for masculine faces, bodies, voices, and personality traits than for feminine versions thereof (Zhang et al., 2018, 2019). However, some studies have found that gay men do not prefer masculine or feminine faces (Valentová et al., 2013; Welling et al., 2013).
Relationship Between Gender Role Attitudes and Mate Preference
Gender role attitudes refer to attitudes toward the appropriate roles, rights, and responsibilities of men and women in society (Davis & Greenstein, 2009). Traditional gender consciousness holds that men should be providers, while women should be more family oriented and prefer patriarchal systems within the family (grant more power and status to the men providers; Glick & Fiske, 2001). Historically, in most societies, traditional gender role attitudes regarded women as a vulnerable group that needed protection. They were expected to bear children or sacrifice personal interests for the family unit, depending on men for protection (Deutsch, 2006). Men, in the meantime, were regarded as the movers and shakers who were expected to provide for the family, make decisions, and provide protection (Cao, 2008; Zheng et al., 2011). From the evolutionary perspective, the parental investment theory of Trivers (1972) indicated that there are two predictions, first, the gender that invests more in offspring is more selective in choosing a mate, because it is more conducive to their own reproductive success. Second, those who invest less in their offspring compete more fiercely for mates to attract more selective members of the opposite sex. In most species, including humans, females invest more in their offspring than males do, then the differences (e.g., in physiology, psychology, and attitudes) between different genders predicted by parental investment theory will be presented. Therefore, men competed internally for social status and resources to attract women, women invest more in their families and offspring; when choosing a mate, women were more selective for men's ambition, hard work, and ability to earn money.
The positions of men and women in different roles highlight gender differences in long-term partner preferences; roles, in turn, influence behavior through various developmental and socialization processes as well as psychological and biological processes involved in social interaction and self-regulation (Eagly et al., 2004). Therefore, in traditional female homemaker households, women are more likely to maximize their roles by seeking partners who can earn money and have access to resources. Men are more likely to look for a partner who can take good care of their home and children, so that they can devote more time and energy to careers outside the home (Zheng et al., 2011). Further, sexual orientation does not entirely change the preference in some sexually differentiated aspect of sexuality, for example, in Bailey et al. (1994) study, homosexual and heterosexual men did not differ in their interest in uncommitted sex and visual sexual stimuli, as well as partner's status and physical attractiveness.
Rules concerning these roles have important implications for one's choice of partners. In countries with a more extreme traditional division of labor, men tend to prefer younger women with good family potential. In contrast, women tend to prefer older men with good provider potential (Eagly & Wood, 1999). Furthermore, Eastwick et al. (2006) confirmed that women with traditional gender role attitudes tended to prefer older men and attached greater value to characteristics related to financial aspects. Men with traditional gender role attitudes tended to prefer women who were younger and valued characteristics concerning meal preparation and housekeeping. Recent studies have found that heterosexual individuals with traditional gender roles tend to prefer potential partners with sex-typical characteristics (Eastwick et al., 2006; Tao, 2020). For example, women with traditional gender role attitudes or higher benevolent sexism (BS: conforming to traditional gender roles) scores show a stronger preference for potential partners with attractive appearances and the ability to provide resources, whereas men with traditional gender role attitudes or higher BS scores show stronger preferences for potential partners with the characteristics of beauty, thinness, larger breasts, and overall attractiveness (Chen, 2016; Eastwick et al., 2006; Forbes et al., 2007; Lee et al., 2010; Swami & Tove, 2013 ; Travaglia et al., 2009; Wang, 2011). Studies with Chinese participants mainly focused on college students (ages ranging from 18 to 25 years), while participants from other countries (such as America, England, and Italy) included college students or older adults. These findings suggest that gender role attitudes guide partner selection by fostering partner preferences for different gender types.
The Present Study
Chinese culture advocates “collectivism” and “relationship,” while most Western countries are characterized by “individualism.” A previous study found that Ukrainians with a mainstream collectivist culture had more traditional attitudes toward gender roles than Americans in individualistic cultures (Shafiro et al., 2003). Thus, Chinese people may be more conservative regarding gender roles than their Western counterparts. Gender role attitudes, as a product of culture, strongly influence individuals’ attitudes, emotions, and personalities, and in intimate relationships among gay men of China, the research indicated that traditional gender role attitudes were significantly associated with gay men's sexual self-labels and gender role preference of potential partners (Zheng & Fu, 2021).
Traditional gender role attitudes in men are associated with more rigid expectations of characteristics concerning meal preparation and housekeeping by their female partners (Eastwick et al., 2006), which means that gender role attitudes are related to preferences for a partner's masculinity/femininity. Research on gender role attitudes and partner preferences has indicated that heterosexuals with traditional gender attitudes tend to choose partners with gender-typical characteristics of their preferred gender (i.e., women with more feminine characteristics and men with more masculine characteristics). This study explored whether gay men with traditional gender role attitudes prefer partners with more masculine voices. There are two sexually dimorphic vocal characteristics: voice pitch and formant frequency (resonant frequency of air in the vocal tract; VTLs). Past research on voices in gay men has mainly focused on identifying sexual orientation and impressions (Fasoli & Msass, 2020; Fasoli, Berghella et al., 2022; Fasoli, Hegarty et al., 2021; Fasoli, Paladino et al., 2017) and has rarely examined voice preference.
Therefore, the current study aims to examine the relationship between gender role attitudes and vocal masculinity preferences among gay men in China. We hypothesized that gay men would prefer men with masculine voices (lower voice pitch or longer VTLs), and that gay men who hold more traditional gender role attitudes would prefer more masculine voices.
Methods
Participants and Procedure
The initial sample consisted of 567 Chinese cisgender men self-identified as gay, aged between 16 and 49 (
Demographic Variables of Participants.
We conducted this survey in China using an online survey platform (www.sojump.com). There were four sections of the questionnaire: sociodemographic characteristics (age, sex, sexual orientation, education level, professional condition, relationship status, and monthly income), voice pitch preference, traditional gender role attitude scale, and VTLs preference. We adopted a forced-choice paradigm to present voices, and all participants evaluated the male stimuli. For the general preference for masculine voices, we rated the stimuli using attractiveness ratings, which have been widely used in previous studies (Fraccaro et al., 2010; Little et al., 2011). First, participants’ sociodemographic characteristics were recorded. Second, for voice pitch preference, participants were sequentially presented with six pairs of voices manipulated by voice pitch (each pair comprised masculinized and feminized versions of the same individual). They were then asked to select one voice from each pair of voices according to the question, “Which voice is more attractive?” Third, for VTLs preference, six pairs of voices manipulated by VTLs were presented sequentially; participants had to select one voice from each pair of voices according to the question, “Which voice is more attractive?” For all voices, the orders of stimuli presentation and the side where the stimuli were presented were fully randomized. Finally, participants completed the Attitudes Toward Sex-Roles Scale.
Voice Stimuli
Six Chinese male undergraduates were recruited to say Chinese words:
Attitudes Toward Sex-Roles
The
Data Analysis
First, the data are encoded. For voice pitch, selected the higher was coded 0, selected the lower was coded 1. For VTLs, selected the shorter was coded 0, selected the longer was coded 1. Then, we used one-sample t-tests to calculate the proportion of trials in which participants selected the lowered or raised pitch and lengthened or shortened VTL. We calculated the proportion of participants who showed a preference for masculinity by comparing with 0.5 (absolute range 0–1, compared with 0.5, which represents preferred masculinized profiles above chance: 50% probability); higher scores represented a preference for more masculine voices, and lower scores indicated a preference for more feminine voices. Subsequently, we performed a correlation test and hierarchical multiple regression analysis to explore the relationship between vocal masculine preference and gender role attitudes.
Results
We used one-sample t-tests to explore gay men's general preferences of voices. The results indicated that gay men selected lower pitched voices (i.e., 0.5,
To examine the relationship between gender role attitudes and masculinity preferences, we conducted a correlation test between the variables (Table 2). The results indicated that gender role attitudes were significantly and positively correlated with preference for masculine cues in voice pitch (

The correlation between gay men's gender role attitudes and vocal masculine preference (a) represents voice pitch preference, (b) represents VTLs preference.
Correlation Coefficients (r) Among Variables of Voice Preference and Gender Role Attitudes.
To further explore this association, we conducted a hierarchical multiple regression analysis with demographic variables (age, education level, and monthly income) serving as independent variables in the first step, and the gender role attitudes in the second step; masculine voice pitch and VTLs preference were dependent variables. Age, education, and monthly income were entered as control variables given that they were related to parts of the independent and dependent variables. For example, age was negatively correlated with gender role attitudes (
Hierarchical Multiple Regression Analyses of Gender Role Attitudes for Vocal Masculinity Preference.
Discussion
Our findings regarding masculinity preferences across voices were consistent with previous studies finding that gay men evaluated masculine voices as more attractive than feminine ones (Valentova et al., 2013; Zhang et al., 2018, 2019), as well as other studies in which men with masculine voices were judged as more attractive (Feinberg et al., 2005), more dominant, healthier, and more masculine than those with feminine voices (Collins, 2000; Feinberg, 2004; Feinberg et al., 2005; Puts, 2005). However, in two studies, the researchers found that homosexual men preferred for neither masculine nor feminine facial characteristics when evaluating both manipulated and nonmanipulated images, and this issue remains unresolved presently (Valentová et al., 2013; Welling et al., 2013). Future studies should continue to investigate gay men's vocal preference.
The results of the present study indicated that the gender role attitudes score is positively correlated with lower-pitched voices and longer VTLs preferences among gay men in China, that is, gay men with traditional gender role attitudes tend to prefer feminine voices. This result was inconsistent with previous studies showing that heterosexually identified people with traditional gender role attitudes tend to prefer sex-typical partners (Eastwick et al., 2006; Tao, 2020). For example, heterosexual men with traditional gender attitudes attach more importance to their partner's physical appearance and personality traits, whereas women attach more importance to their partners’ social resources, physical features, and interpersonal communication skills (Chen, 2016; Wang, 2011). In general, gender role attitudes are not only associated with partner trait preferences in heterosexual men and women but also with vocal preferences in gay men.
Gay men with traditional gender role attitudes tended to prefer potential partners with feminine voices but not masculine ones, the reasons may be as follows. Traditional gender consciousness holds that men should be providers, whereas women should be more family oriented and prefer patriarchal systems within the family (Glick & Fiske, 2001). This is especially influential in traditional Chinese culture; despite the rapid development of modernization, patriarchy still exists, influenced by the feudal society in ancient China (Chen, 2010; Zheng et al., 2011). Men are considered superior to women; men are seen as strong, women as weak, whereby women are positioned as good wives and mothers. In addition, Bailey et al. (1994) indicated that gay and heterosexual men did not differ in the status and physical attractiveness of their partner. As such, both gay and heterosexual men with traditional gender role attitudes may expect their partners to be submissive and to take care of the family. Furthermore, feminine voices in men were perceived as being more submissive when compared with masculine versions thereof (Borkowska & Pawlowski, 2011; Wolff & Puts, 2010); evidence indicates that, in romantic relationships, feminine versions of men's voices were perceived as being more likely to result in an investment of time and effort, in addition to being financially generous with romantic partners when compared to partners with masculine voices (O'Connor et al., 2012). Both gay and heterosexual men with traditional notions of gender roles may value more of these messages conveyed by feminine voices than signaling conveyed by masculine voices, such as attractiveness (Zhang et al., 2018), dominance (Borkowska & Pawlowski, 2011; Wolff & Puts, 2010), and stronger leadership skills (Tigue et al., 2012).
Other information perceived by feminine voices may also explain the association between gender role attitudes and voice preferences among gay men. For example, men with masculine voices were perceived as less trustworthy in romantic relationships than those with feminine voices (O'Connor et al., 2011). In China, men with traditional gender role attitudes value personality traits related to family more when selecting a partner (Wang, 2011), while gay men are similar to heterosexual men in the association between gender role attitudes and mate preferences. Therefore, gay men with traditional gender role attitudes prefer potential partners with feminine voice characteristics. In addition, gay men with higher internalized homophobia tend to have traditional gender role attitudes (Zheng & Fu, 2021). Previous studies have indicated that gay men with higher levels of internalized homophobia are less willing to come out of the closet and, therefore, are less likely to be perceived as gay men and may not be willing to show a preference for same-sex partners (Jost et al., 2004; Tskhay & Rule, 2013). This may have influenced the results.
Limitations and Conclusion
This study has some limitations. First, participants recruited mainly from the Internet were likely to be more educated and wealthier than typical Chinese gay men, indicating a possible lack of representativeness. Second, we only assessed vocal preferences; future researchers should consider facial, personality, and smell preferences. Third, we only explored the association between gender role attitudes and vocal masculine preferences among gay men; future studies must explore this association among lesbians. By doing so, we can obtain a more comprehensive understanding of the potential partner preferences of sexual minorities in the context of Chinese culture. Fourth, with the development and progress of society, gender equality is increasingly advocated, and the overall trend of people's gender role attitudes is constantly moving toward notions of equal gender role concepts, which may lead to less discrimination of scale; this should be taken into account in future studies. Fifth, the regression model indicates that the contribution rate of independent variables is low. Factors such as relationship conditions, different age groups, and sexual roles may influence the results, and future studies should consider these factors and replicate this study in other countries.
Despite these limitations, this study adds new insights into the literature on the relationship between gender role attitudes and masculine vocal preferences among gay men in China. Gay men have long suffered stigma and discrimination (Mi et al., 2022; Salvati et al., 2021), and those who do not conform to traditional gender roles are more likely to suffer discrimination and prejudice than those who do (Hunt et al., 2016; Salvati et al., 2018 ). This study helps us understand the state of traditional gender role attitudes and the role of traditional gender beliefs in the mate preferences of gay men, thus increasing their acceptance in China. Furthermore, understanding gay men's gender role attitudes can help cultivate more diversified criteria for mate selection and facilitate individuals to better choose suitable mates. We hope this special issue will contribute to the existing literature and inspire more work on mate preferences among sexual minorities.
