The article first delineates the transformations of China’s media institutions since the reform and opening up policy of the 1980s and argues that marketization and new media technologies are two important factors in shaping media operations and culture in contemporary China. Then the author introduces the changes in perspective, problematic and research methods in the academic field of media studies in China. The article also uses some recent research articles to illustrate the author’s point about the state of media studies in China.
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