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Abstract

In this research note we examine the effect of Taylor Swift’s hypothetical endorsement of a Public policy position. We examine this in the context of the expanding literature on the effects of celebrity endorsements. Through a post-test only experimental survey design we test Swift’s hypothetical endorsement of a policy position. We begin and conclude with analysis of why Swift’s value as an endorser, as well as the value of other similarly situated endorsers may be particularly high.

Keywords

celebrities and politics endorsements persuasion

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