Abstract
Keywords
Introduction
In this qualitative research on transformative learning, a narrative inquiry is an ideal approach, as it credits the participant’s lived experience as a body of knowledge and understanding (Calabria & Bailey, 2023). A narrative inquiry approach makes known the participant’s experiences, interpretation and priorities which can be told in a story format (Clandinin, 2022). “We are the storytelling species. Storytelling is in our blood. We think in story form, speak in story form, and bring meaning to our lives through story” (Atkinson, cited in Clandinin, 2007, p. 224). Despite a growing body of work on narrative inquiry, there is limited guidance on how to design a step-by-step narrative inquiry approach.
True narrative inquiry should include the “how and why a particular event is storied” with the details and context coming to the forefront (Riessman, 2008, p. 12–13). This depth can prompt the researcher to grow and think beyond the transcript (Riessman, 2008) and even to think visually (Angell et al., 2015). Drawings remain an under-reported research method and have infrequently been used to explore individual learning experiences in management development (Han & Liang, 2015; Kuzle, 2023; Mannay, 2015).
The purpose of this research was to determine if and how transformative learning took place during a management development programme. Management development research includes context and immense complexities (Berliner, 2002), as it is an “analytical practice that focuses on the process required to produce a valid explanation of educational phenomena” (Bulterman-Bos, 2008, p. 413). Educational experiences, including management development experiences, ought to be studied narratively (Clandinin & Rosiek, 2019), as participants are storytelling beings who lead storied lives both individually and socially.
Methodology: Narrative Inquiry and McCormack’s Lenses
A narrative inquiry studies an individual’s experience in the world and seeks ways of inspiring and transforming that experience for themselves and others (Clandinin & Rosiek, 2019). Narrative inquiry explores specific experiences and is a way to understand and make sense of what took place (Finn & Brown, 2024). A narrative inquiry approach concentrates on stories told by participants, which reveal their experiences, interpretation and priorities (Clandinin, 2022). The heart of narrative inquiry is a “constellation of stories” (Craig, 2007) that includes a rich description of events (Clandinin, 2022). Polkinghorne (2007) writes that narrative inquiry validates how people understand others and themselves. It is through narratives that the world is regarded and understood (Wortham, 2001). Narrative inquiry makes known the meaning of participants’ experiences, rather than sharing objective truths (Bailey & Tilley, 2002). Bruner (2002) holds the view that, through narrative inquiry, yesterday and tomorrow are reinvented through memory and imagination. This implies that the past, present and future are an important consideration for this present paper, which makes McCormack’s (2004) lenses the ideal approach to apply to the analysis of data.
Gathering Data: Narrative Analysis
Analysis is considered the ‘heartbeat’ of research (Henning et al., 2004) but is one of the most challenging aspects of working with qualitative data. Coffey and Atkinson (1996, p. 10) wrote: Analysis is not about adhering to any one correct approach or set of right techniques; it is imaginative, artful, and flexible. It should also be methodical, scholarly and intellectually rigorous.
The main data-gathering method set out in this paper was an adapted draw-write-tell method (Angell et al., 2015) whereby hand-drawn images and an in-depth interview were used to gather data. This data was then used to produce an interpretive story per participant which was written using McCormack’s four lenses. As part of the draw-write component of the method, hand-drawn images were used to help illustrate ideas and emotions in a more tangible and specific way than words (Han & Liang, 2015). Figure 1 is an example of a hand-drawn image. Example of a Hand-Drawn Image
Drawing, while mainly used with children in research, allows adult participants to express their thoughts and feelings that are often difficult to articulate (Blodgett et al., 2013). English is not always the first language of participants in the context of this paper in these management development programmes, and non-English speakers have valuable experiences that they can share but not always articulate with ease (Perry, 2011). Consequently, the introduction of hand-drawn images can overcome the language barrier some participants may have in expressing their thoughts while in an in-depth interview. In addition, Mezirow (2001) recognises that transformation could be difficult to express or assess. To enable the articulation of the experience, the participants completed the drawings before the in-depth interview, giving the participants the time and lexicon to explain their experiences during the in-depth interview.
A drawing method is best used in conjunction with other research methods, such as in-depth interviews (Han & Liang, 2015). In this study, the in-depth interviews were considered the ‘tell’ component of the draw-write-tell method (Angell et al., 2015). The in-depth interview provided an opportunity to explore the learning experience in detail and address other ideas not included in the hand-drawn images. The research design included an in-depth interview guide which included semi-structured, open-ended questions guided by Hoggan’s (2016) typology of transformative learning (which included breadth, relative stability and depth of learning) to elicit views and opinions from participants.
Context of the Study
This study explored how and to what extent transformative learning occurred within a management development programme. In this case, participants shared how they experienced a change in their perception and construction of meaning through a learning experience (Mezirow, 2001). The study was bounded in a management development programme (MDP) which was run by a higher education institution over a period of 12 months. The MDP aim was to develop and enhance senior management leadership capabilities. The value of introducing transformative learning theory in management development is still in its infancy (Kuechler & Stedham, 2018).
As transformative learning is often difficult to recognise, Hoggan’s (2016) definition and parameters were applied to the analysis of the experience. Hoggan (2016, p.71) saw transformative learning as specific “processes that result in significant and irreversible changes in the way a person experiences, conceptualises and interacts with the world”, with parameters that included breadth, depth and relative stability. Since the participants in the MDP were storytelling organisms (both individually and socially), the result of the observation was the creation of an emerging analysis framework to foster individual transformative learning (Clandinin & Connelly, 2000; Robertson et al., 2021).
Observing the Participants
A total of nine participants was regarded as satisfactory to pilot the research method. Subsequently, in the final sample, out of 100 possible participants 16 volunteered to be part of this study, whereby they were engaged in a draw-write-tell method. Each participant completed their drawings once, which served as a visual representation of their thoughts and insights. The participants were encouraged to create their drawings one month before and these drawings were completed prior to the in-depth interviews, allowing participants to reflect on their learning experiences before discussing them in detail. The combination of the drawings and the semi-structured, open-ended questions from the interview guide, based on Hoggan’s (2016) typology of transformative learning, provided a comprehensive approach to exploring the participants’ views and opinions, ensuring that both visual and verbal narratives contributed to a richer understanding of their transformative learning experiences. The hand-drawn images and the interview answers were then translated verbatim into a transcript.
Narrative Analysis Procedure Called “Storying Stories” (Adapted From McCormack, 2004)
Step four, the lenses of narrative process, context, moments and language, in Table 1 was what made McCormack’s lenses stand out in terms of an analysis approach, as it provided the foundation for the interpretive story and requires further explanation.
Lens of Narrative Process, Content, Moments and Language Extracts
The additional insights gained through the application of the four lenses helped add depth in understanding the participants’ experiences, which assisted in writing the interpretive stories. If coding had been directly applied to the transcript, the depth of interpretation might have been lost. Through the application of the four lenses, the researcher was able to deliberately include insight in each interpretive story.
During a challenging learning experience, participants can feel deep shifts in perspective during which they may suddenly see themselves and the world from a different perspective – this can be called an “aha moment” (Longhurst, 2006). In this study, the participants used the phrase “aha moment”, which was included in the brief to prepare for the interview. The instructions were: think about your individual learning and draw this learning in a sketch. To help you draw your picture, please read the tips below: (1) I am happy if you draw sketches as I am not interested in your ability to draw but rather your story of deep learning (please don’t use computer aided images). (2) Feel free to use colour if you wish. (3) If you had any aha moment(s) please draw them (4) What caused each aha moment to take place? (5) What are the outcomes/results of each aha moment? (6) Please email me the picture and the description before the interview date.
Interview Questions (Robertson et al., 2019)
The narrative in the extract in Figure 2 is a worked example of an interpretive story. The extract encapsulates Prisha’s journey through a management development programme (MDP), highlighting the significant personal and professional growth she experienced despite initial reservations. After her nomination by the manager who recognised her potential, Prisha found herself grappling with feelings of guilt over being selected above a colleague. This selection weighed heavily on her, prompting introspection about her worthiness and contributions to the team. The programme served as a pivotal moment in her career, leading to a promotion and a deeper understanding of her leadership style. Throughout her experience, Prisha employed drawing as a reflective tool, using it to visualise her thoughts and the complexities of her learning journey, which allowed her to articulate the diverse elements of her growth. Extract of a Worked Example of an Interpretive Story (Participant Prisha)
The process of drawing became a crucial aspect of Prisha’s reflection, enabling her to relive and analyse her experiences. Initially overwhelmed by the demands of her role and the chaotic environment, she depicted her feelings through images of tornadoes, symbolising her struggle for control amidst uncertainty. As the programme progressed, Prisha confronted her tendency to micromanage, realising that this behaviour limited both her growth and that of her team. The group’s collective challenges, including personal crises, fostered a sense of camaraderie and taught her the importance of trust and support. Therefore, through continuous questioning and reflection facilitated by the process, Prisha gained clarity on her leadership approach, learning to prioritise strategic oversight over day-to-day operational control. This journey not only reinforced her learning but also highlighted the value of collaboration and adaptability in a leadership role. As can be seen in the worked example, the bold italics are the actual voice of participant Prisha, whereas the normal writing is the interpretation of the researcher who applied the four lenses.
Once the interpretative stories were written, the researcher was left with the quandary of how to take the analysis further and make sense of all the stories that were written, making the analysis of narratives the next step to consider.
Analysis of Narratives
After crafting the interpretive stories, the researcher recognised the need for additional insights to fully appreciate participants’ experiences. This led to the inclusion of narrative analysis, which raises the question of whether narratives, such as interpretive stories, should be analysed or allowed to stand alone. Although stories often speak for themselves in everyday contexts, narrative inquiry necessitates a careful interpretation of how facts are assembled, for whom the story is constructed, and for what purpose (Riessman & Speedy, 2007).
In this study, participants were consulted about the researcher’s interpretation and analysis, to ensure that their voices were included. The entire interpretive story, including hand-drawn images, was coded. Maintaining the integrity of the text is essential in narrative analysis; therefore, large sections of the text are presented as direct quotations. The researcher employed Braun and Clarke’s (2006) thematic analysis framework to extract prominent themes from the interpretive stories. This process was enhanced by thematic maps and networks, which facilitated the structuring and visualisation of themes (Attride-Stirling, 2001). In adapting Braun and Clarke’s (2006) methodology, the researcher employed a seven-step approach tailored to the specific context of this study. While some may argue that narrative-based enquiries stop at interpretive stories, it is essential to recognise that many researchers proceed to analyse these narratives within a broader context or in relation to the overarching research question, thereby enriching the understanding of the narratives and their implications.
Seven Steps Taken in Thematic Analysis

Prisha’s Thematic Map
Step six thematic networks: thematic networks are represented as web-like maps depicting the salient themes at each of the three levels, basic, organising and global themes, and the relationship between the themes is illustrated (Attride-Stirling, 2001). For example, in Figure 4, the global themes are represented in blue circles. Global Themes for Preconditions for Transformative Learning for all Interpretive Stories
The uses of thematic maps and thematic networks enabled the drawing up of themes during the thematic analysis, overall aiding in the analysis of the interpretative stories while keeping the lenses of context, moments and language intact. The themes were then written up as a summary of findings as part of the research on transformative learning.
Conclusion
This paper contributes to the theory on narrative inquiry by breaking down the process into two levels: narrative analysis and the analysis of narratives. In conclusion, this paper expanded on Angell et al.’s (2015) draw-write-tell method by introducing hand-drawn images before an in-depth interview which allowed for the participant to articulate their lived experience. The hand-drawn images and in-depth interview were transcribed, and the transcript was used to write interpretive stories using McCormack’s (2000a; 2000b) four lenses: process, context, language and moment. McCormack’s (2004) lenses were comprehensive in helping with the analysis of the amounts of text in the transcripts. The interpretive stories (with their hand-drawn images) still necessitated interpretation. To aid in the interpretation, the researcher applied Braun and Clarke’s (2006) thematic analysis together with thematic maps and thematic diagrams (Attride-Stirling, 2001). In narrative analysis, the researcher is often presented with large amounts of data and they are not sure of what steps to take. This paper aims to guide researchers by giving them direction on the levels to include in narrative inquiry. The researcher found an unusual way of applying narrative inquiry, and the contribution in this paper broadens the methodological approach of narrative inquiry.
