Abstract
During the German parliamentary election campaign in the summer of 2017, a massive billboard captured the attention of passers-by in German towns and cities: A smiling pregnant woman, young and white-skinned, lay on the grass, above the slogan: ‘New Germans? We make them ourselves’. 1 Rather openly, both the image and the subtitle referred to the classical tropes of the National Socialist cult of motherhood: blond, young, able-bodied maidens reproducing for the benefit of the German nation (Figure 1). 2

This AfD campaign poster is taken from the 2017 election campaign. Image downloaded from https://cdn.afd.tools/wp-content/uploads/sites/111/2017/07/BTW2017_Plakat_Neue_Deutsche_Ansicht_Q.pdf (accessed 26 August 2020).
This open appeal to bio-politics, ethnocentrism and xenophobia came from the right-wing and populist party

This AfD campaign poster is taken from the Facebook page of Frauke Petry (dated 31 July 2017). Image downloaded from https://www.facebook.com/Dr.Frauke.Petry/photos/d41d8cd9/1556434114409230/ (accessed 22 October 2020).
The picture and the message of the poster linked reproduction, womanhood and the family to the fight for a renewed German state. It was a motherly duty, so the message went, to stand up and fight to preserve one's child's future. This future required a German nation composed of an ethnically purified populace. The fight for Germany's future would be a war of the cradle, with great dependence on mothers’ attempts to stem the tide of the ‘Great Replacement’ created by masses of non-white immigrants and their high reproduction rates. To underscore this point, the AfD reintroduced ‘
Founded in 2013 as a party of EU-sceptics, the AfD has since developed into a radically nationalist, populist force with a strong right-wing component.
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Capitalizing on German voters’ anxieties of globalization, immigration and social change, the AfD expanded quickly, especially in the Eastern German regions. It grew into the third biggest political fraction in the German parliamentary elections in the autumn of 2017 (12.6% of the vote and 94 seats), scored high in the election of the European Parliament in May 2019 (11% of the German vote), and finally became the second biggest political fraction in the elections in the Eastern German federal states of Brandenburg, Saxony and Thuringia in the autumn of 2019. Concerned about possible infringement on democratic tenets and values, the German Intelligence Service (Bundesamt für Verfassungsschutz, BfV) classified the party and its youth organization Junge Alternative für Deutschland (JA) as a case for inspection (‘
In the following, I argue that – although barely noticed by political commentators or historical analysis – the concept of the heteronormative, patriarchal family and an appeal to abide by firm gender norms have played a central role in the AfD's quest to enter the political mainstream and, ideally, the German Government. The attempted ‘biological’ reconstruction of the ‘German family’ was displayed in the controversial ‘new Germans’ campaign poster of the summer of 2017. The images associated with this campaign anchor my analysis of the rhetoric and policies of the AfD to historical debates on family, reproduction and women in Germany throughout the 20th and early 21st centuries. I argue that the metalanguage of the family permitted the party and its key figures to effectively extend the boundaries of the discourse to infuse eugenic and racist reasoning into the political mainstream. While the idea of ‘biologically’ strengthening the family served to legitimize the re-introduction of the term ‘
Analytically, focusing on family and gender policies of the AfD from a historian's perspective yields three important findings: First, the field of family and gender is an important cornerstone for modern political ideologies, and is particularly salient for right-wing ideologies. The family is commonly considered the foundation and nucleus of society, while family values and gender roles, reproductive decision-making and population policies stand at the centre of controversial political debate in modern societies. Gender is likewise important, as gender essentialism is a foundational part of right-wing beliefs about hierarchy and inequality. Secondly, the field of family and gender can serve as relatively ‘safe terrain’ for AfD politicians – compared to more fraught fields such as immigration, internal security and Holocaust remembrance, where any comment or activity is closely monitored by the German Intelligence Service. An emerging body of scholarship from the political and social sciences has found that European right-wing and populist movements tended to use anti-gender sentiments as ‘symbolic glue’ or an ‘affective bridge’ to win support and, in turn, undermine the liberal democratic order. 7 This article demonstrates that dynamic with respect to the AfD, and adds a historical perspective: drawing on the idea that the heteronormative patriarchal nuclear family was the foundation of the nation and thus deserved protection – a concept that had been central in post-war Germany –, the AfD managed to secure support from far beyond the traditional right-wing camp. Although contemporary populism and right-wing extremism in general and the AfD in particular stand at the centre of considerable research activity, most critical approaches do not apply a distinct historical perspective – a striking gap in the research literature this article is seeking to fill. While some recent publications have investigated the gender policies of the AfD, 8 historical studies that address the interconnection of gender and nationalism tend to focus mainly on the 19th century. 9 Lastly, although there is a rich literature on anti-feminist movements in the Kaiserreich, the Weimar Republic and the 1990s, anti-feminist tendencies in the two German states after 1945 have not been objects of scholarly scrutiny so far. 10
This article proceeds in three sections: The first section provides a brief overview of National Socialist reproductive policies and its post-1945 legacies in the Federal Republic of Germany (FRG) to provide a point of comparison with the family policies and gender concepts of the AfD. The second section considers how the official party platforms of 2016, 2017 and 2019 conceptualized women mainly as reproducers and places this analysis in a much-neglected historical perspective. The third section investigates how leading party representatives targeted the reproduction of migrants and Muslims in less formal speeches and Facebook posts as demographic threats to the German ‘
The archive for this analysis includes the party platforms (General Platform of 2016, German Parliamentary Election Platform of 2017, European Parliamentary Election Platform of 2019),
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speeches and articles by major party representatives, as well as analyses of the press coverage in the German weeklies
The topic comes with methodological pitfalls given that studying a contemporary party requires the analysis of open source material and online content. To add historical depth, the contemporary dissection of AfD materials is situated in the voluminous research on National Socialist gender norms and family policies, while also comparing the AfD's family agenda to traditional family politics of conservative parties in Germany after World War II.
In the Nazi State, a racist doctrine was the official guideline of family policies. The National Socialist regime both constructed an idealized notion of the ‘hereditarily healthy family’ and its counterpart, the ‘racially or socially degenerate family’. It used the family to introduce a selective racial policy, striving to control reproduction, family life, and eventually the entire private sphere.
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Already in
With regard to Nazi bio-politics, two aspects are of special importance: The first aspect, as stressed by the Nazi State, propagated and glorified Aryan women's reproductive roles,
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which nevertheless implied the mobilization of women within the ‘ethnic community’ and, later, in the war effort.
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In numerous speeches, Hitler continued to remind German women of their ‘natural duty’ of childbirth as woman's ‘battle ground’: ‘With every child she bears, she fights her fight for the nation’.
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Secondly, the Nazi regime tied motherhood to a racist paradigm. Already with the eugenic laws of the early 1930s (
These policies towards ‘unwanted’ mothers and children were far more effective than Nazi appeals to the duties of Aryan motherhood, as illustrated by the fact that during this time the German birth-rate stagnated at around two children per women.
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Yet the glorification of German motherhood lived on: Not only could German mothers of the post-war period rally behind the image of the brave and industrious ‘
While women had earned the vote after World War I and pushed for a number of liberal reforms in the fields of sexual morals, reproductive decision-making and education during the Weimar Republic,
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the National Socialist double demand on Aryan women as reproducers and backbone of the segregated ethnic community, had a largely undiscussed afterlife in the two German states.
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Women in the German Democratic Republic (GDR) were granted formal equality – which basically meant that they were needed as parts of the workforce – but had to balance the triple shift as workers, homemakers and mothers. Interestingly, their work-force participation did not topple the traditional gender order, which meant that women continued to be responsible for the tasks of homemaking and mothering.
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On the other side of the iron curtain, their sisters in the FRG were sent home in the first decade after the war to rebuild their war-struck families and provide comfort to their husbands.
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Recent studies have revealed the crucial impact of the moral codes of the Catholic Church, at least on West German conservatism and the initiatives of the family department that provided housing and family allowances to cater to the patriarchal nuclear family.
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Social scientists as well as the first family minister Franz Josef Wuermeling (1953–1962) favoured the patriarchal family and heteronormative marriage as antidotes both to Communism and Nazism.
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As a result of heated debates on women's equal rights and the
After the World War II, the family remained the key unit of bio-political approaches in Germany and across Europe: Countries consolidating after the Second World War sought to strengthen their ‘healthy families as the foundation of the nation’ while eagerly denouncing eugenics as Nazism. In the immediate aftermath of the war, some countries such as Poland and France adopted thoroughly pro-natalist policies to counter the losses of war, before gradually accepting birth control and legal abortion.
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Although the GDR made first-trimester abortion available on demand in 1972,
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West Germany remained rather reluctant to legalize abortion. The punitive law that strictly forbade abortion (§218) was not revised until 1976, and only then with a tepid and restrictive ‘indications approach’ that upheld abortion as a crime, which is only exempt from punishment subsequent to several indications and mandatory counselling.
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Moreover, the Nazi past still shaped discussions of disability, reproductive decision-making and legal abortion in the FRG. On the one hand side, the German state continued to discriminate against individuals with disabilities, and supported eugenic sterilizations of disabled persons into the 1980s.
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On the other, anti-abortion activists and the Catholic Church equated abortion with ‘euthanasia’ and helped to contain women's decision-making rights. When the Christian Democrats came to power in 1982, their program of an ‘intellectual and moral turnaround’ (‘geistig-moralische Wende’) primarily addressed family values, blocking abortion reform and emphasizing traditional gender roles and the value of nuclear family.
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To stimulate reproduction rates and offer alternatives to female workforce participation, the conservative coalition issued a law that recognized child-rearing as a socially relevant task and granted mothers a monthly allowance (
Another decade later, at the beginning of the new millennium, German debates on reproductive decision-making were firmly anchored in European and global human-rights discourses. While the UN Convention on the rights of persons with disabilities of 2006 enforced equal rights of persons with disabilities, EU rights discourses and strategies to support women's rights underscored demands for gender equality. 47 And it was in this moment of social liberalization that right-wing parties such as the German AfD stepped onto the contemporary historical stage, contributing to a European far-right agenda of family policies – as did the Yellow Wests in France, the Populists in the Netherlands, the FPÖ in Austria, the PIS Party in Poland, followed by Italian and Hungarian Nationalists, only to name a few.
In 2010, German right-wing politician (former social democrat) and intellectual Thilo Sarrazin had paved the way for a new right-wing movement when he published his influential and vitriolic discussion on the reproductive decline of the white middle class (
German women as reproducers: qualitative analysis of the party platforms 2016, 2017 and 2019 in historical perspective
In the three platforms of 2016, 2017 and 2019, the AfD foregrounded family issues and endorsed women's reproductive roles. By doing this, the party transported a specific reading of an idealized historical European past (condensed in the idea of the
The second dimension referred to the traditional family as the foundation of the nation and Volk that had to be strengthened at all costs. For the AfD, the patriarchal family stood as the nucleus (
The third dimension centred on a reorganization of women's work and childcare. Full-time motherhood and a male breadwinner were endorsed as the ‘natural’ family concept while working motherhood was discredited as a vital danger to the emotional development of young children. Instead, women were encouraged to stay home to take care of their children – especially during the first three years of the children's life. 63 A position paper of the AfD in Nord Rhine-Westphalia expressed it paradigmatically: ‘The best day-care for a toddler is on mummy's lap’. 64 In the party platforms, women's participation in the labour force was presented as the result of dire economic necessity or as pure selfishness, and never as a personal or legitimate choice of self-fulfilment or as a valuable contribution to civil society. 65 Here, the AfD denounced the epochal (and transnational) trend of women's participation in the labour force, especially since the second half of the 20th century. 66
The fourth dimension addressed the protection of the life of the unborn, and relied on vehement criticism of legal abortion under the headline ‘welcome-culture for new-borns and unborn’ – a well-crafted attack on the original term ‘welcome-culture for migrants’ introduced into the political debate by Chancellor Angela Merkel in 2015. 67 Arguing that only 3% to 4% of the current number of 100,000 abortions per year were legitimate and necessary (for criminal or medical reasons), the party declared that all other terminations were unwarranted and served only women's convenience. The AfD promised to foster adoptions and to support ‘women in need’, and warned women of potential health risks such as the ominous ‘post abortion syndrome’. It concluded resolutely: ‘Abortion is not a human right as the right to life or bodily integrity’. 68 In addition, ‘the AfD fights all attempts to trivialize and publicly fund abortions or even regard them as a human right’. 69 Thus, the party denounced women's fight for legal abortion over the entire 20th century, as well as the human rights framing of reproductive decision-making initially introduced by UN in the late 1960s. 70
The fifth dimension consisted in a vocal assault on Gender research. For the AfD, Gender Studies aimed at ‘destroying the natural polarity of gender characteristics’. Thus, the party promised to withdraw all research funding on the national and European level and ban affirmative action quota systems, school sex education and even non-discriminatory language. 71 ‘Gender ideologies’, according to the argument of the AfD, especially weakened the traditional family, to them a direct violation of the German constitution. 72 Conversely, the AfD upheld the idea of biological gender differences and women's specific tasks as reproducers. The concept of ‘natural gender roles’ neatly fit into standard transnational anti-gender discourse, but with a specific anti-EU twist that denounced the Amsterdam treaty's introduction of gender mainstreaming in 1997. In the context of Germany, the AfD sought to discredit and abolish more than two decades of gender research and anti-discrimination politics. 73 In its platform for the European election, the party rejected reproductive technologies and adoption as an option for homosexual couples, and lambasted surrogacy as a selfish strategy that neglected the well-being of children and indulged parents’ self-realization. 74 While religious fundamentalists and anti-LGBTQIA+ movements in other parts of the world have also stressed the problematic and potentially exploitative aspects of surrogacy, the AfD denied same-sex partners any right to reproductive decision-making altogether.
Taken together, these five dimensions clustered around the different meanings of women as reproducers – the duty to reproduce for the
Demographic threats to the German Volk across time: The reproduction of migrants and Muslims in speeches
and social media posts
The 2019 report of the BfV, recent statements made by AfD members, and newspaper coverage, demonstrate that the party employs xenophobic and racist tropes in their treatment of migrants and Muslims with regard to their reproductive decision-making. Across Europe, similar discourses, which disparage Muslims and refugees as hyper-fertile, have offered a rallying ground for right-wing and populist activism to promote an ethnically exclusive concept of the heteronormative family. In addition, the Verfassungsschutz focuses primarily on the AfD's rhetoric in fields such as immigration policies and internal security, and thus devotes little (if any) attention to openly racist propaganda that is linked to the family.
In AfD politicians’ formal and more informal statements on the reproduction of migrants, I have identified four arguments that – placed in a historical perspective – invite an analysis of longer traditions of biologist and racist concepts of the family. First of all, AfD politicians applied their pronatalist reasoning only to ‘German families’, arguing that more ‘German babies’ were needed to stem the tide of immigrant fertility. This strand of reasoning can be traced back to Sarrazin's argument that the German people ran the risk of shrinking to ‘a minority within a Muslim country’ while being ‘too sluggish and indolent as a Volk and a society’ to produce enough babies. 75 As in the party platforms, women figured primarily as reproducers, but this glorification of motherhood was always ethnically exclusive: For example, the notorious chairmain of the AfD in Thüringen, Björn Höcke, declared in a speech in Jüterborg in March 2017: ‘To counter the demographic disaster unfolding since the last 40 years […] we need, obviously, a “Yes” to children – not any children, but, of course, German children in Germany’. 76 In another speech in Gera in August 2017, he blamed the former secretary of defence, Ursula von der Leyen, for having declared that ‘The children of migrants are our future’, and concluded instead: ‘German children are our future’. 77 The local AfD chapter of Gifhorn-Peine went even further and suggested on its FaceBook account to allocate a lump sum payment of Euro 614 to ‘every German family’ – instead of supporting refugees with surplus money from the 2016 tax revenues. 78 The AfD was thus signalling that the government supported refugee families at the expense of ‘German families’, which lacked financial incentives to reproduce.
Several AfD functionaries linked this quest for more German babies to the preservation of the country and ‘Volk’ with warnings of what they termed a ‘Islamist birth jihad’, a second dimension.
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In 2018, for instance, Björn Höcke quoted the Turkish President Recep Tayyip Erdoğan who had addressed the Turkish population in Germany: ‘Make five children, not just three. For you are the future of Europe’, and concluded: ‘Dear friends, that was a call for an Islamist birth-jihad in Europe’.
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Another AfD politician, Marc Jongen, then Deputy Regional Chairman of AfD Baden-Württemberg, echoed that the ‘jihad […] is not only waged with weapons […] There are many different forms and one of them is through birth and a high birth-rate’.
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The AfD North Rhine-Westphalia put it even more bluntly in a FaceBook post of March 2018: ‘Nearly 185,000 children of foreign women – an increase of 25%. Together with the births by migrant women who already have German citizenship, easily another 100,000 Mohameds, Achmeds and Aishas must be added. A city the size of Münster just added in one year. […] ‘We conquer Europe through the bellies of our women’, an Imam claimed in England. This pervert plan bears fruit, apparently also here in Germany’.
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This was exactly the rhetoric of the Great Replacement, in this case invoked to discredit German migration policies as a menace to Europe and the occident, enshrined in the mythical idea of the
The third dimension connects the idealized German family and the concept of the violent Muslim migrant: German women and girls appear as victims of rape and murder, and immigrant men are described as hypersexual, violent aggressors in a specific twist of Orientalist discourse.
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Spurred by the sexual violence of the Cologne night of New Year's Eve 2015/2016,
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AfD politicians repeatedly insisted that German women and girls were vulnerable to rape and violence by aggressive migrants, while neglecting to mention the prevalence of domestic violence and sexual assaults enacted by ‘German men’. While the chairman of the AfD in Mecklenburg-Vorpommern, Dennis Augustin, claimed that ‘German young men had to watch helplessly a muslim mob descend on their women and girlfriends like monkeys’ in a speech in July 2017,
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his colleague from Saxony, Jörg Urban, went on to blame democratic society as a whole, ‘as many young girls are being led into the arms of their rapists and murderers. Politicians, journalists, the churches, teachers, associations – all tell the girls not to discriminate against so-called ‘refugees’ but to take care of them’.
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The notorious Höcke, finally, made clear that the ‘our women and our daughters’ were made victims of ‘an ideology, which, in its culturally destructive [
Taken together, the AfD mobilized racist stereotypes for an ethnonationalist concept of ‘
As early as 2015, Björn Höcke had declared the following in a speech in Erfurt: ‘Only the traditional family – which consists of father, mother, child – is the germ cell of society and state and will provide for our future as community’.
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A year earlier, he had postulated in front of the AfD's youth organization that gender polarity and the family as the germ cell would serve to support ‘the higher development of mankind’.
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Here, links to Nazi rhetoric were quite explicit. In 1943, for example, after 10 years of racial discrimination and the genocide of the European Jewry being executed amidst a brutal war of extermination, the NSDAP presented three guidelines for its future population policy: ‘(1) to foster the hereditary healthy family with many children as the natural germ cell of the Volk, (2) to secure the biological growth of the
Given these resounding similarities in discourse and policy proposals, the question arises: Why is the AfD not denounced as an outright neo-Nazi party, but rather supported as an ultra-conservative or even populist one by many voters? Apparently, it does not help to conceive of the party's electorate as protest voters or people alienated with politics in general. Instead, one central element of the answer might be that much of the AfD propaganda focuses on the family. AfD's gender and family policies used to provoke much less reaction by the democratic parties than any allusion to blatantly racist or right-wing tenets. Thus, the AfD managed to ‘couch its “
Conclusion
The rhetoric of
Amongst the different elements, the family in particular served as an ideal terrain to shift the boundaries of the discourse and integrate racist rhetoric without being denounced as a Neo-Nazi party: While the BfV reacted sensitively to the AfD's racist and ethnonationalist propaganda that targeted migrants and the democratic order as such, it did not focus much on the party's gender critique, anti-abortion stance and family rhetoric. The field of gender and family opened up a wide and prolific field of action for the AfD, where it could draw on long – and still effective – German and international traditions of anti-feminism – in the name of ‘
While the AfD in its official party platforms endorsed the traditional family in the realm of family policies, values, gender relations, reproductive decision-making and abortion legislation, it apparently struck a chord that was also acceptable for parts of the conservative mainstream in Germany. When addressing their supporters, however, the party representatives voiced their concern in more explicitly racist terms and regarded the family as a site of Volkish reconstruction that relied on the superiority of ‘ethnic Germans’ and helped to contain the ‘biologist menace’ of immigration. This double speech – constituting the conservative appeal to family values in official platforms, and the racist rhetoric in oral presentations and social media – seemed to have worked perfectly well, opening up ways of identification for supporters and sympathizers alike and concealing part of the most acid and racist content from public scrutiny as ‘just family policies’.
While it does not come as a surprise that AfD supporters accepted even outright racist rhetoric, the observation that parts of the conservative mainstream could align with the party's emphasis on the traditional family and a segregated gender order demands further explanation. Here, a long-term perspective on the history of gender equality and its limits in Germany as suggested in this article seems particularly promising: As the analysis has shown, current fundamentalist appeals to strengthen family values in the face of social change can draw on a secular trend in Germany, namely the long-standing enshrinement of the traditional nuclear family, the male breadwinner and the heteronormative marriage that solidified after World War II. In this sense, the AfD's strategy to focus on the family discloses an important blank spot in our democratic society that has profoundly historical roots.
