Abstract
In the Netherlands the English word ‘loverboys’ describes pimps who use their seductive skills to exploit young girls as prostitutes. Public interest and concern has been enormous. But no images of or interviews with loverboys have appeared in the media. This article examines the 10-year-long history of the phenomenon as a classic moral panic constructed by the media, social workers and politicians. Our analysis also seeks to get behind the media representations, using discovery research methods from urban ethnography to show that a subculture has grown in the world of prostitution where this recruiting method is used. Our dual track investigatory approach demonstrates that both developments – the rise of a moral panic and the emergence of a new type of prostitution – are inexorably intertwined.
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