The 2003 California recall election represented a unique opportunity to study
leadership in the context of what has been described in the popular media as an
economic and political crisis. Participants (N= 311) reported their perceptions
of the current situation in California and their tendency to attribute outcomes
to leaders rather than situational factors (the Romance of Leadership Scale, or
RLS). They subsequently watched video clips of the incumbent, the incumbent
party challenger and the outside challenger, and rated their delivery style,
charisma and expected effectiveness in office. Results indicate that both
challengers were rated as more charismatic than the incumbent, and crisis
perceptions were related to expected effectiveness ratings for all three
candidates. In addition, higher charismatic delivery was associated with higher
ratings of charisma and effectiveness. Finally, the RLS was significantly
related to ratings of the outside challenger’s charisma, and
interacted with crisis perceptions to predict charisma ratings of both the
incumbent party challenger and the outside challenger. Implications for the
relationship between crisis and charisma, the importance of charismatic delivery
style, and situational influences on the RLS are discussed.