In this article we want to evaluate how often quantitative tools and methods were utilized in the two premier journals in business history in the 1990s.Thus we tap into an important methodological discussion among the post-Chandlerian business historians. We found that simpler quantitative tools were employed quite often, but not necessarily going much beyond that. Also, it became apparent that the most cited business history articles were often written by scholars coming from ‘outside’ the fluid disciplinary core of business history field. The analyses performed in the article revealed that the level of quantification seemed to have either no discernible impact (Business History Review) or even a negative impact (Business History).
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