Despite ongoing attention to the subject, cultural accounts of the globalization of human rights are surprisingly scarce. Most accounts describe this phenomenon either as a function of evolutionary progress or the rational/strategic action of states and social movement organizations. As a result, they have difficulty explaining both the moral impulse to act on behalf of human rights and the tremendous expansion of the ideology itself. Borrowing insights from global cultural analysis, I argue that the increasing concern for, and elaboration of, human rights points to a world-cultural environment where the individual is increasingly regarded as sacred and inviolable. To demonstrate this, I explore how human rights have developed historically as a `cult of the individual' and present new data on their recent worldwide expansion.
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