Abstract
Introduction
In many countries, the quality of health care available to the rural population is lower than that accessible by the urban population. This disparity is caused by a range of factors including a lack of public transport and the concentration of specialist service in urban areas. Although this problem is common worldwide, it is particularly acute in Less Economically Developed Countries (LEDCs). It is widely recognized that the most cost-effective solution to this problem is the introduction of telemedicine. Telemedicine would allow the rural population the same access to resources as is available to the patient in urban areas without the need to travel (Bandara, 2011). However, the successful introduction of telemedicine is a complex sociotechnical problem that has far-reaching implications for both staff and patients. To assist with the adoption process, we have developed a model that identifies the factors that affect successful introduction of telemedicine in the rural areas of an LEDC.
This article considers the case of Sri Lanka, where the rural–urban split of health care resources is recognized by the government and attempts have been made to resolve these issues through the introduction of telemedicine, with varying success (Chapman & Arunatileka, 2010). Sri Lanka’s population is approximately 20.2 million (Department of Census and Statistics, 2012), 85% of whom live in rural areas (Trading Economics, 2012). This leads to significant challenges in the provision of uniform health care. Sri Lanka is widely recognized as having a health care system of significantly higher standard compared with many other LEDCs (Edirippulige et al., 2007). In particular, in the state sector, a health care is free at the point of delivery.
Additional financial support from the Sri Lankan government, and donor organizations, toward staffing and equipment has resulted in a health care system of higher quality compared with other LEDCs (Pole, 2010). By maintaining control of community health in rural and urban areas under individual Medical Health Officers, Sri Lanka has a low level of communicable diseases, a good life expectancy rate, and good maternal and child care survival rates compared with similar LEDCs (Bandara, 2011).
One of the methods used to solve the challenges of uneven provision of health care in the LEDC is to provide access to medical support through the use of telemedicine. We define telemedicine as the use of information and communications technology (ICT) to transfer medical information between sites (e.g., rural clinics, major hospitals) to assist with the improvement of the patients’ clinical health. As with the introduction of any new technology, there is a range of sociotechnical challenges to be overcome. The work reported here is the development of a model that will enable key stakeholders to recognize the major challenges.
To develop a model that would identify the factors that impede the introduction of telemedicine, a study was conducted using questionnaires together with fieldwork, based on the triangulation approach described by Rogers, Sharp, and Preece (2011). Their approach starts with a detailed literature review which is undertaken to identify previously reported problems faced by governments and other organizations when introducing a telemedicine system. Following this, an expert review and fieldwork using questionnaires and interviews were undertaken. A model was developed from these surveys that comprehensively covered the challenges faced when telemedicine is introduced. In this work, the underlying question is as follows: “What is an appropriate model for the adoption of telemedicine system in the rural areas of Sri Lanka?”
Literature Review
To help develop the questionnaires, the literature review addressed the current state of telemedicine and understanding of the problems associated with health care provision in Sri Lanka. We concentrated on identifying the cultural, technology, and infrastructure challenges.
Telemedicine uses digital ICT to enhance health care by supporting the diagnosis, treatment, and prevention of diseases, and is becoming a major part of global health policy (Marasinghe, 2011; Rampatige, Abusayeed, & Galappaththi, 2010). Pavlovskaya (2013) reported that telemedicine has made the life of the health care worker easier and more effective by employing a range of health care applications, including teleconferencing, telehealth, telesurgery, and telecare.
Telemedicine is becoming increasingly important in LEDCs, with Sri Lanka, India, Indonesia, Bangladesh, and Pakistan having adopted successful small-scale systems (Elder & Clarke, 2007; Gunawardhana, 2004; Nishantha et al., 2005; Vassallo et al., 2001), though the scale is still smaller than in Europe and the United States (Peabody, Taguiwalo, Robalino, & Frenk, 2006). Some applications are summarized below:
A telemedicine system was implemented in 2001 for medical experts at Saga University in Japan to help clinicians in Sri Lanka with training, research, and surgical care, in the fields of oral cancer, maxillofacial trauma, and maxillofacial deformities, at the Department of Oral and Maxillofacial Surgery in the Faculty of Dental Sciences at the University of Peradeniya. Medical information was exchanged by email, while experts from Japan visited Sri Lanka to deal with medical emergencies. The system reduced the cost and time spent by the experts traveling from Japan to Sri Lanka. This system also sent real-time high-quality images and interactive voice messages using peer-to-peer collaboration. The system functioned well (Nishantha et al., 2005).
An Indian telemedicine project used a rural kiosk to transfer medical information from rural areas to urban centers. Although this was initially successful, a drop in the number of patient visits to the kiosk was caused by a lack of acceptance by the villagers, a lack of awareness of the service, and the availability of competing services (Elder & Clarke, 2007).
Indonesia developed a telemedicine system for primary community health care that introduced local PC-based medical stations at each referring hospital, health office, and test laboratory. The project was not very successful because of underestimating the investment required to staff it. This project identified the importance of developing the users’ technical skills when implementing telemedicine systems in developing countries (Elder & Clarke, 2007).
A telemedicine link was established between the Center for the Rehabilitation of the Paralyzed in Dhaka, Bangladesh, and medical consultants at the Swinfen Charitable Trust based in the United Kingdom. This system used email to transfer digital images. It was successful as it resulted in lower costs and reduced stress compared with traveling overseas for a second opinion (Vassallo et al., 2001).
In Pakistan, a telemedicine project was launched in conjunction with the State Department, IBM, and other organizations, to facilitate the treatment of patients in the north of the country. Virtual clinics for ear, nose, and throat; dermatology; and radiology were introduced (Bhatti, 2008).
Chapman and Arunatileka (2010) reported significant challenges with the implementation of a telemedicine solution in Sri Lanka. We identified the following questions that require further investigation:
What problems are faced by rural area patients in obtaining health facilities only offered by urban hospitals?
What problems are faced by the government in introducing the system?
What perception do doctors and hospital staff have to the provision of an e-health care solution in the rural areas of an LEDC?
We identified the following areas that challenge the adoption of telemedicine system in the rural areas of an LEDC:
The shortage of rural health professionals is a critical issue, with most consultants being employed by urban hospitals as they employ the latest technologies and facilities (Edirippulige et al., 2006).
Poor infrastructure has become a major issue for the rural population when traveling from rural areas to urban hospitals for consultations (Dinusha, Arunatileka, Chapman, Saatviga, & Abeywardhana, 2011).
The low disposable income of the rural population limits the number of computer users compared with the urban population (Oak, 2007).
Computer usage at work is a factor that governments should consider when planning to implement a telemedicine program. The cost of equipment, computer literacy of users, Internet service providers, and coverage are some of the barriers governments will face in implementing any telemedicine system. One survey indicated that about 1% of clinicians in the rural areas of Sri Lanka used computers at their place of work (Marasinghe, 2010).
Following this consideration of telemedicine in general, we considered the challenges faced within Sri Lanka. The digital divide in Sri Lanka is connected to a range of socioeconomic variables, including educational attainment, age, income, and gender. As a consequence, only 30% of the rural population have adequate access to ICT (Gamage & Halpin, 2007).
In Sri Lanka, just 28.7% men and 25.1% women have basic and intermediate computer literacy (Department of Census and Statistics, 2015). To improve computer literacy among the general public, training is carried out by private institutes, schools, and universities in the rural and estate sectors, as well as by government training centers. This covers basic, intermediate, and advanced skills. Basic and intermediate skills are being able to use operating system functions, using application software such as Microsoft Office and using the Internet and email. Advanced skills include resolving software and hardware problems and programming (Vassallo et al., 2001).
Table 1 summarizes the literacy figures for Sri Lanka. Although literacy is growing, it is still significantly low among the rural and estate population. If maintained, the increase over the years will ensure that the rural population will be able to understand and use telemedicine if provided.
Computer Awareness and Computer Literacy Rates for Sri Lanka for the Country, Residential and Provincial Sectors.
The majority of screen interfaces are currently provided in English and not Sinhalese. Thus, improving the English of rural people will help them use the Internet and computers to increase their educational attainment and access specialized applications, including telemedicine (Zhou, Singh, & Kaushik, 2011).
In 2009, the government approved the delivery of government services electronically. This policy did not address the specific needs of the health sector, but does provide for the Ministry of Health to create its own policy within the defined framework (Ministry of Health Sri Lanka, 2013).
Some of the major problems faced by the government when developing the infrastructure to implement the e-health facility are basic physical needs such as up-to-date hospital equipment, computer equipment, and transportation to rural areas. Internet connectivity and translation of information into a local language are also significant challenges (Marasinghe, 2010). This, together with a lack of expertise, technical knowledge, and skills in ICT across health sector employees, has made it difficult to adopt telemedicine (Wootton, Scott, Patil, & Ho, 2009).
Table 2 shows a detailed analysis of the factors identified here, which allows a number of themes to be grouped together.
The Factors Identified That Could Influence the Adoption of a Telemedicine System in Sri Lanka.
Method
Sri Lanka consists of nine provinces divided into 25 districts. The districts of Kandy, Matale, and Colombo were selected as distinct, with Kandy having a moderately dense population, Matale less dense and more rural, while Colombo has the highest population density in Sri Lanka. This enabled us to compare the rural populations and their interactions with the urban centers. The work undertaken in Colombo was used to gather the expert reviews for the study, in particular, government officials and clinicians at the major hospitals.
To understand the issues faced by the rural population in having an e-health solution, interviews and questionnaires were conducted in several parts of both rural and urban areas within the three districts.
The questions were based on the factors earlier identified, using infrastructure, culture, and technology as the variables. The main aim was to determine people’s opinions on a telemedicine system which would allow the development of an appropriate model for the adoption of a telemedicine system for the rural areas of Sri Lanka. The questionnaires, using a 4-point Likert-type scaling, covered the following areas:
Benefits for the clinician and general public
Time, cost, training, and funding
Attitudes of the people using the system
Technology
Infrastructure
Policies and procedures.
Questions related to attitude, perceived ease of use, perceived usefulness, and the intention to use were given to both hospital staff and the general public in the selected rural and urban areas. The question “Doctor’s perception toward the e-health care solution in the rural areas” was given to clinicians from rural and urban areas to assess their attitude, subjective norms, perceived behavioral control, and intention to use.
The quantitative questionnaires were based on the theory of planned behavior (Armitage & Conner, 2001) and the technology acceptance model (Legris, Ingham, & Collerette, 2003). They were addressed to the clinicians, where a clinician is defined as a staff member who holds a license to practice medicine.
The theory of planned behavior is concerned with individual behavior, and can be used to determine the clinician’s intention to use telemedicine according to his or her skills and resources. This approach is a way of explaining the positive or negative attitudes, behavioral controls and subjective norms, opportunities, perception, and attitudes of the clinician using the technology (Ajzen, 2011). Attitude and the subjective norm, such as happiness, unhappiness, likes, and dislikes, can directly influence the behavior of a person. Perceived behavioral control helps to predict a person’s intention to use information technology (IT) in health care. The technology acceptance model is designed to confirm the relevance of IT to a particular activity and how it can be used for that particular activity by the user. We excluded the attitudes of the user and analyzed only the degree to which the user believes that the technology will help improve his or her performance of the task. We also determined how far the participant believes that using the system will be effortless (Holden & Karsh, 2010; Venkatesh & Davis, 2006) and (Djamasbi, Fruhling, & Loiacono, 2009). The minimum sample size of 13 for the questionnaires was calculated with conventional G*Power calculations (Faul, Erdfelder, Lang, & Buchner, 2007), using the parameters shown in Table 3 (Banerjee, Chitnis, Jadhav, Bhawalkar, & Chaudhury, 2009).
Parameters Used to Determine the Minimum Sample Size Using the G*Power Calculations (Faul, Erdfelder, Lang, & Buchner, 2007).
An effect size of 1 was adopted as a measure of the strength of a phenomenon (Ellis, 2009). The effect size is obtained by calculating the difference between the mean of the control group and the mean of the experimental group divided by the standard deviation (Banerjee et al., 2009).
The 12 degrees of freedom measures how restricted the data are in reaching a certain level of prediction (Hair, Black, Babin, & Anderson, 2009). The degree of freedom was calculated from the total number of predictions minus the number of estimated parameters.
The hypothesis was tested using
The minimum sample size was determined to be 13 participants per group, with a sample size per district of 26 drawn from both the rural and the urban areas of the district. The total sample size for the study was 72 from the three districts.
A 4-point Likert-type scale was used to allow only for definite choices of opinion to be made by respondents so avoiding a neutral answer. The questionnaires were given to 13 clinicians and 15 hospital staff from rural hospitals, and 11 clinicians and 19 hospital staff from urban hospitals. Also addressed were 13 members of the general public from rural areas and 13 from urban areas. The questions were presented in both Sinhalese and English. The questions were developed in English, translated into Sinhalese, and then translated back into English, to ensure no meaning was lost. The interviews were designed using semistructured questions whose main advantage is that they provide more detailed information than is available through data collection methods.
We interviewed 24 participants drawn from across the health sector at a time and venue suitable for each. These included clinicians, administrative staff, nurses, and technicians, from both rural and urban hospitals, to identify the appropriate model for adopting telemedicine. Before each interview, the researcher explained its purpose and its process. Most interviews were conducted in Sinhalese, the remainder being in English.
Results
Fieldwork was conducted by distributing questionnaires to the general public, clinicians, and hospital staff in both rural and urban areas. The expert reviews were obtained by interviewing several ministry officials, medical directors, and clinicians from both rural and urban areas of Colombo and Kandy.
Questionnaire data were analyzed with SPSS, and the hypothesis was tested using a one-sample
I feel confident in using information through video conferencing to make health decisions, where
Telemedicine will maintain the confidentiality of medical information of the patient, where
Telemedicine will protect patients’ privacy, where
Telemedicine will protect patient data, where
Confidentiality, patients’ privacy, and patient data are viewed differently in Sri Lanka. Possibly this is due to how the information gathered, reasons for gathering the information, the parties involved in the gathering, and using the same information for other purposes (Ratnayake, 2013). This may be the reason for the different
An identical method was used in calculating the mean scores for the hospital staff, which included nurses, technicians, and the administrative staff, from rural and urban hospitals. Hospital staff gave a mean score less than 2.5 and agreed on all the answers except for the following:
I have participated in video conferencing, where the mean = 2.8 and is greater than 2.5.
I have had formal training in computers on how to use telemedicine system, where the mean = 2.9 and is greater than 2.5.
The same method was used to measure the mean and the
I accept the online consultation to physical contact with the consultant, where the mean = 2.6, greater than 2.5.
I feel confident in using information from telemedicine to make health decisions, where the mean = 2.6, greater than 2.5.
The quantitative data from the fieldwork are presented in Tables 4, 5, and 6. There were mixed responses to the adoption of telemedicine. Although most of the participants agreed on adopting telemedicine, some issues were raised regarding their attitude toward accepting the change, availability of resources, staff involvement, and health policies and standards.
The Results From the Clinician Questionnaire.
Indicates a statistically significant result.
The Results From the Hospital Staff Questionnaire.
Indicates a statistically significant result.
The Results From the General Public Questionnaire.
Indicates a statistically significant result.
There was no disagreement among the clinicians over using telemedicine as beneficial for their profession, that telemedicine would save time, improve access to health care facilities, and that a second opinion is important when making medical decisions.
Clinicians disagreed over specific issues. Four percent did not believe that
Likewise, hospital staff diverged in each category, with 79% of them having experience of working with computers, whereas 85% use general computer applications at work. Seventy percent knew how to use the Internet to obtain health information, whereas 82% knew about telemedicine. Eighty-five percent of staff believed that using telemedicine for patient care is a good idea, with 88% believing that telemedicine can improve patient care. Twenty percent have participated in video conferencing, 23% have had formal training in using telemedicine, and 82% believed that telemedicine can improve health care in rural areas of Sri Lanka.
The results show that 92% of the general public from both rural and urban areas agree that using the Internet to obtain health care information is a good idea. Everyone knew the meaning of telemedicine, 96% concurred that telemedicine could reduce the cost of their travel, whereas 92% said that they could reduce the time traveling to the city if they used telemedicine. Fifty percent thought that they could obtain the best health services using telemedicine. Fifty percent were comfortable with clinicians using telemedicine technology, and 92% were confident with the clinicians using information from telemedicine to make health decisions. Ninety-two percent of the general public believe that they can get medical information faster using telemedicine. The interviews made it clear that the results from the questionnaires were supported. For example, hospital staff and the clinicians both commented,
Patients prefer physical examination. GPs refer to the Consultant because they are unable to come to a final decision. Therefore, the patient might not like telemedicine because the Consultant is not physically examining the patient. There are no computers and the Internet facilities in the rural hospitals. We need more training. I can use the Internet but I am not an expert. The confidentiality of the patient information will depend on the legal system of Sri Lanka.
One factor which influenced the attitude to telemedicine was the lack of transport in rural areas and the low wages earned by the rural population. Uneven deployment of consultants means rural patients have to visit urban areas to see a consultant. The cost and time of traveling to urban hospitals is high for the rural population.
Another factor which influenced the attitudes was the lack of knowledge of the Internet among hospital staff. A lack of Internet facilities in rural hospitals, and a lack of knowledge about how the Internet can be used, as well as the language barrier are some of these aspects.
The study highlighted a problem with protecting patient data, insufficient infrastructure facilities in Sri Lankan rural hospitals, and the allocation of funds to rural hospitals.
Understanding the culture of Sri Lanka is absolutely essential in implementing a telemedicine system. Improving the confidence of the rural population, and of hospital staff, will be the key issue.
Discussion
The key factors determined by this study were the following: confidence in using information through video conferencing, protecting patients’ privacy, protecting patients’ data, training hospital staff, provision of Internet facilities, and having a consultant online. From these, the T

Telemedicine in Sri Lanka model.
The model consists of four components: acceptance to change, availability, staff involvement, and policies and standards. Each consists of several subcomponents:
As the data were collected separately using different questionnaires for the clinicians, hospital staff, and the general public, the TeleMedicine in Sri Lanka (TMSL) model can be divided into three submodels as shown in Figures 2, 3, and 4.

Telemedicine in Sri Lanka model showing the factors for clinicians.

Telemedicine in Sri Lanka model showing the factors for hospital staff.

Telemedicine in Sri Lanka model showing the factors for the general public.
Conclusion
Many e-health applications can be employed in the health care environment, for example, Electronic Health Records (EHR), Hospital Information Systems (HIS), telemedicine, and telecare. Of these, telemedicine has become the most acceptable and affordable solution for the LEDCs (Tan, Kifle, Mbarika, & Okoli, 2005).
In comparison with the developed world, where hospitals are equipped with the latest IT solutions and equipment, LEDCs lack the necessary IT infrastructure, knowledge of applications, and the usefulness of e-technology, and also lack a national policy and legal framework to introduce e-health solutions. Research is thus needed to find a new technological solution for introducing e-health care that will be both affordable to and supportive of rural patients. Compared with other LEDCs, Sri Lanka has a high standard of health care nationwide (Edirippulige et al., 2007). Even though health care provision at urban hospitals is good, they have more up-to-date facilities and professional care than the rural hospitals who serve 70% of the population.
The reasons for the lack of adopting an e-health solution in Sri Lanka are the challenges faced by the health care sector in delivering the latest professional care and facilities to the rural population.
The three primary issues faced by Sri Lanka’s rural population in the current health care system are as follows:
Patients travel long distances from the rural areas where they live to the urban hospitals to obtain better health facilities, which involves high costs for transport and long hours of traveling.
Inadequate infrastructure in the rural hospitals and uneven distribution of health care professionals.
Inadequate health policies and procedures that are not well defined in the rural areas.
Understanding the culture of Sri Lanka is essential in implementing a telemedicine system in the rural areas. Improving the confidence of the rural population, and of hospital staff, will be the key issue in implementing a telemedicine system.
This work concentrated on solutions to the e-health care system in Sri Lanka and has proposed a suitable model. To resolve these issues, introducing a telemedicine system will be beneficial to both the rural and urban populations.
Quantitative data from the questionnaires, and the qualitative data from the interviews, were analyzed to investigate the adoption of a telemedicine system.
The major issues raised during the study were cultural effects when using new technology, availability of resources, involvement of hospital staff, training, and clear policies. The factors that influenced the adoption of telemedicine were as follows:
Lack of transport in rural areas and the wages earned by the rural population. Uneven deployment of consultants means the rural public have to visit urban areas to see a consultant. The cost and time of traveling to urban hospitals is high for the rural population.
Lack of knowledge of the Internet among hospital staff, lack of Internet facilities in rural hospitals, lack of knowledge about how to use the Internet, and the language barrier are some of the factors.
Problems with protecting patient data, insufficient infrastructure facilities in the rural hospitals, and allocation of funds to rural hospitals.
The results of the survey led to the development of TMSL model. The model shows the reaction of the general public and the hospital staff, including the clinicians, to the new technology. The model also shows how the hospital staff can be involved in the new technology. The other major task identified in the model is how the government will improve the infrastructure of the rural areas to facilitate the adoption of telemedicine.
