Abstract
This multiple case study unveils the global wine fraud challenge through five hypothetical cases, exposing the impact of consumption and collector fraud on the industry’s reputation and financial losses. This case study prioritizes technological solutions to effectively mitigate wine fraud. Delving into current limitations, it scrutinizes whether blockchain, with its decentralized, tamper-proof ledger, can be a game-changer. The integration of RFID, NFC, QR codes, and IoT into blockchain fortifies security and enhances traceability. The study highlights how adopting blockchain in the wine industry could initiate a paradigm shift, promoting integrity, transparency, and renewed consumer trust.
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