The concept of ‘Greening’ is intrinsically linked to offsetting and abatement of greenhouse gas (GHG) emissions, resulting largely from fossil fuel–based and energy-intensive industrial operations and various anthropogenic actions. ‘Kyoto Protocol’ pioneered the concept of mandatory reduction and compliance of GHG reduction norms applicable for major polluting nations in the world by 2012 and beyond. This prompted the corporate world to go in for introduction and commercialisation of ‘clean’ and ‘green technologies’ to mass produce and market wide-ranging green products. This had in turn led to the concept of Green Marketing. The concept of Green Supply Chain Management (GSCM) has been a parallel development to push the green products in an ever-expanding market with huge future potential—given growing customer consciousness towards eco-friendly green products and changing lifestyles. The article reviews and analyses different dimensions and facets of GSCM, including the evolution of the concept, approaches of building the constructs of GSCM, implementation strategy, linkage with transport systems, ‘Lean’ concept in supply chain management (SCM), green innovations and sustainability issues of GSCM and Green Logistics strategies for evolving integrated GSCM system.
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