Measuring Value Exchange in a Community: A Deeper Exploration

Abstract

Abstract

The previous edition of this Journal included an article titled ‘Making Engagement Worth It: Measuring and Managing How Entrepreneurs Exchange Value with Their Community’. It presented a case study whereby the techniques associated with the field of Customer Value Management in business were applied by researchers in the public sector. The case involved understanding and measuring the perceptions of entrepreneurs about the communities in which they start businesses, with the aim of providing community leaders and policymakers with actionable information about how to create a more compelling value proposition for entrepreneurs.

This article provides further information about the approach and execution of that study. It contains details about the development of the qualitative framework which will allow you to understand how community members evaluate the worth of their community. It describes the design and implementation of the quantitative survey and analysis that generates data and conclusions for decision-makers. The main purpose of this article is to help researchers and practitioners of Customer Value Management techniques apply this successful method for measuring, managing and improving the value proposition of their own communities.