Cultural Alignment: The Fundamental Fuel for Business Success—An HR Perspective from the Pharmaceutical Industry

Abstract

This article describes how a pharmaceutical organisation adapted itself to the changes in the industry and transformed from a traditional product centred approach to an approach that focusses on improving the whole patient journey. This called for a cultural alignment—right from re-purposing of the organisation, identifying inspirational values and using these as organisational anchors for steering the business strategy. Also, the organisation has significantly invested in its leadership capabilities to constantly skill-reskill-upskill to stay future-relevant. The approaches undertaken by this organisation for future-proofing business are valuable insights which are applicable across domains.