This paper is designed to review recent developments in choice modelling that offer promise for studying spatial choices. In particular, we focus on the ability of general choice models to account for a richer pattern of spatial substitution than afforded by early choice models. We argue that the generality offered by these choice models is sufficient to rethink the current view that spatial choice is a distinct field of inquiry. Our conclusion is that, while space complicates choice models, contemporary aspatial choice models are general enough to accommodate these complexities.
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