This study develops a start-up business evaluation model for small and medium-sized firms using the Analytic Hierarchy Process (AHP). The intention is to provide a feasibility test for start-up businesses by calculating the relative weights of the various success factors in new entrepreneurial firms, and thus to develop a methodology for measuring the Start-up Business Index (SBI). The paper focuses on determinants in the start-up process of successful businesses in the USA and Korea that are considered by the entrepreneurs as having been necessary factors in their success.
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