Using a case study, the process by which a university in the UK sought to implement its strategic objective to become an entrepreneurial university, by defining a set of desirable entrepreneurial attributes for all staff, is examined. It is concluded that the role of leaders, in connecting the desirable entrepreneurial attributes to the day-to-day-work of staff, is vital if an entrepreneurial culture is to be established throughout a university. Key aspects of entrepreneurial leadership that can support university–industry interaction are recommended.
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