South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of the Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality Qualitative Case Study Research (QCSR), thus all qualitative studies that follow Case Methodology shall be considered. Within QCSR we consider the five types of manuscript, these include Phenomenon-based, Phenomenon Extension, Theory Building, Review studies suggesting future opportunities for doing QCSR and Methodological studies that either inform how to do QCSR or extend ways of doing QCSR. A brief description of each of these can be found in the Aims and Scope. Publication of Hypothetical and Survey Driven Research, do not fall under the domain of BMC. The journal strictly does not accept Teaching Cases. This journal is a member of the Committee on Publication Ethics (COPE) . Submit your manuscript today at https://peerreview.sagepub.com/bmc