The Journal aims to facilitate excellence in marketing and strategic management in the pharmaceutical, medical device, diagnostic and other markets in which the customer is a clinician or related professional. Every quarter the Journal contains a range of peer-reviewed papers, including both practitioner studies and leading edge academic research, covering the breadth of the industry. The Journal also provides expert analysis of the changes taking place in the global medical market, and reviews the latest market research reports available in all three industry sectors. The Journal of Medical Marketing considers the following article types for publication: Original Research Review Paper Case Study Perspective Letter to the Editor Book Review This journal is a member of the Committee on Publication Ethics (COPE).
