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Articles (476)

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1-10 of 476 results for Place branding

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Retricted access

Research article

First published 2015-6

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Mihalis Kavaratzis, Ares Kalandides

Environment and Planning A: Economy and Space

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Research article

First published 2013-3

The dynamics of place brands

Mihalis Kavaratzis, Mary Jo Hatch

Marketing Theory

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Research article

First published 2021-1

The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

Mihalis Kavaratzis, Mary Jo Hatch

Journal of Travel Research

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Research article

First published 2004-04

Relational network brands: Towards a conceptual model of place brands

Graham Hankinson

Journal of Vacation Marketing

Open access

Research article

First published 2014-1

What's in a Name? Place Branding and Toponymic Commodification

Dominic Medway, Gary Warnaby

Environment and Planning A: Economy and Space

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Research article

First published 2008-03

Place Branding: The State of the Art

Peter van Ham

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2017-10

Building a place brand from the bottom up

Simon Hudson, David Cárdenas, Fang Meng [...]

Journal of Vacation Marketing

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Research article

First published 2022-3

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

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Research article

First published 2025

Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework

Cecilia Pasquinelli, Jasper Eshuis

Marketing Theory

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Research article

First published 2019-2

What Brand Is This Place? Place-Making and the Cultural Politics of Downtown Revitalization

Ramzi R. Farhat

Space and Culture

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