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Research article

First published 2025-6

The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product

Andong Cheng, Ashley Stadler Blank

Journal of Marketing Research

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Research article

First published 2019-1

Price Promotions and Popular Events

Wiebke I.Y. Keller, Barbara Deleersnyder, Karen Gedenk

Journal of Marketing

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Research article

First published 2010-12

Can Uncertainty Improve Promotions?

Kelly Goldsmith, On Amir

Journal of Marketing Research

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Product review

First published 2014-1

Practical Health Promotion

Su-I Hou

Health Promotion Practice

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Other

First published 2007-3

Health promotion in Brazil

Antonio Ivo de Carvalho, Marcia Faria Westphal, Vera Lucia Goes Pereira Lima

Global Health Promotion

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Research article

First published 2026-1

Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price

Zengxian Liang, Siqing Su, Yujie Sun [...]

Journal of Vacation Marketing

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Introduction

First published 2004-08

Environmental Health Promotion: Bridging Traditional Environmental Health and Health Promotion

Elizabeth H. Howze, Grant T. Baldwin, Michelle Crozier Kegler

Health Education & Behavior

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Research article

First published 2016-3

Advances in health promotion in Asia-Pacific: promoting health through hospitals

Nicole Huang, Li-Yin Chien, Shu-Ti Chiou

Global Health Promotion

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Research article

First published 2004

Content Analysis of the Core Promoter Region of Human Genes

Vladimir B. Bajic, Vidhu Choudhary, Chuan Koh Hock

In Silico Biology

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Research article

First published 2004-08

Dynamic Targeted Promotions

Gila E. Fruchter, Z. John Zhang

Journal of Service Research

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