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Articles (36)

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1-10 of 36 results for mobile word-of-mouth

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Retricted access

Research article

First published 2009-6

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Wolfgang Palka, Key Pousttchi, Dietmar G Wiedemann

Journal of Information Technology

Retricted access

Research article

First published 2014-02

Information Asymmetry,Social Networking Site Word of Mouth,and Mobility Effects on Social Commerce in Korea

In Jeong Hwang, Bong Gyou Lee, Ki Youn Kim

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2022-6

Effect of word of mouth on m-payment service adoption: a developing country case study

Tazizur Rahman, Mijin Noh, Yang Sok Kim [...]

Information Development

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Research article

First published 2021-12

Citizens and mobile government: an empirical analysis of the antecedents and consequences of mobile government usage

Bernd W. Wirtz, Steven Birkmeyer, Paul F. Langer

International Review of Administrative Sciences

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Research article

First published 2022

Sustainable Customer Retention: A Study on Social Media Marketing Activities,Brand Equity and Smartphone Purchase Intention among Generation Y

Noorshella Binti Che Nawi, Abdullah Al Mamun, Naeem Hayat [...]

Vision: The Journal of Business Perspective

Open access

Research article

First published 2020-4

The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis

Feng Xu, Wenxia Niu, Shuaishuai Li [...]

Sage Open

Retricted access

Research article

First published 2019-10

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions

Lauren Grewal, Andrew T. Stephen

Journal of Marketing Research

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Research article

First published 1999-08

Bed-and-Brakfasts

Marc Lubetkin

Cornell Hospitality Quarterly

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Research article

First published 2009-5

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Barak Libai, Eitan Muller, Renana Peres

Journal of Marketing

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Research article

First published 2019-4

Selectively Emotional: How Smartphone Use Changes User-Generated Content

Shiri Melumad, J. Jeffrey Inman, Michel Tuan Pham

Journal of Marketing Research

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