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Research article

First published 2009-3

The Contribution of Ethnology to Research in Consumer and Shopper Behavior: Toward Ethnomarketing

Olivier Badot, Christophe Carrier, Bernard Cova [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2014-9

An Examination of Social Influence on Shopper Behavior Using Video Tracking Data

Xiaoling Zhang, Shibo Li, Raymond R. Burke [...]

Journal of Marketing

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Research article

First published 2022-2

The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

YooHee Hwang, Anna S. Mattila

Journal of Hospitality & Tourism Research

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Research article

First published 2013-11

Smart Shopping Carts: How Real-Time Feedback Influences Spending

Koert van Ittersum, Brian Wansink, Joost M.E. Pennings [...]

Journal of Marketing

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Research article

First published 1966-10

Behavior Patterns of Supermarket Shoppers

Ben L. Schapker

Journal of Marketing

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Research article

First published 2005-5

Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

V. Kumar, Rajkumar Venkatesan

Journal of Interactive Marketing

Open access

Research article

First published 2017-12

Predicting Indian Shoppers’ Malls Loyalty Behaviour

Sanjeev Prashar, Harvinder Singh, Chandan Parsad [...]

Vikalpa: The Journal for Decision Makers

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Research article

First published 1982-7

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman

Journal of Marketing

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Research article

First published 2009-1

Determinants of Shopper Behaviour in E-tailing: An Empirical Analysis

Ch. J. S. Prasad, A.R. Aryasri

Paradigm: A Management Research Journal

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Research article

First published 2013-8

Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Sam K. Hui, Yanliu Huang, Jacob Suher [...]

Journal of Marketing Research

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