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1-10 of 14 results for viral behavioral intentions

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Retricted access

Research article

First published 2015-9

Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter

Saleem Alhabash, Anna R McAlister

New Media & Society

Retricted access

Research article

First published 2018-12

Rumor has it: The effects of virality metrics on rumor believability and transmission on Twitter

Ji Won Kim

New Media & Society

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

Open access

Research article

First published 2019

Alcohol-Related Intentional Antiretroviral Nonadherence among People Living with HIV: Test of an Interactive Toxicity Beliefs Process Model

Seth Charles Kalichman, Harold Katner, Marnie Hill [...]

Journal of the International Association of Providers of AIDS Care (JIAPAC)

Retricted access

Research article

First published 2022-01

Substance Use-Related Intentional Nonadherence to Antiretroviral Therapy Among Young Adults Living with HIV

Seth C. Kalichman, Lisa A. Eaton, Moira O. Kalichman

AIDS Patient Care and STDs

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Research article

First published 2012-06

Development and Validation of a Measure for Intention to Adhere to HIV Treatment

Andrea Nelsen, Barbara W. Trautner, Nancy J. Petersen [...]

AIDS Patient Care and STDs

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Research article

First published 2013-03

Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

Saleem Alhabash, Anna R. McAlister, Amy Hagerstrom [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2016-06

More Than Numbers: Effects of Social Media Virality Metrics on Intention to Help Unknown Others in the Context of Bone Marrow Donation

Roselyn J. Lee-Won, Melissa M. Abo, Kilhoe Na [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2020-11

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima [...]

Journal of Interactive Marketing

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Research article

First published 2026

Does Dialogue-Based Learning Motivate COVID-19 Preventive Behavior Among Correctional Officers?

Farah Kader, Stephanie Kruchten, Kimberly Collica-Cox [...]

Health Promotion Practice

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