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Abstract

This study examined corporate social responsibility (CSR) as a probable relationship management strategy that could strengthen relationships between organizations and their employees. Specifically, this study explored linkages between employee perceptions of their organizations’ CSR practices and organization–employee relationship dimensions of trust, commitment, satisfaction, and control mutuality. Results, based on a survey (N = 244) with employees of two large, publicly listed companies in India, revealed strong, significant, and positive associations between CSR and organization–employee relationships, especially between legal, ethical, and discretionary dimensions of CSR and relationships. CSR is then proposed as a relationship management strategy, especially in the context of employee relations.

Keywords

corporate social responsibility CSR relationship management employee relations organization–employee relationship organization–public relationships India

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