The literature emphasizes the importance of ensuring that measures developed at the organizational level are transferable to the individual level. This is important not only for effective technology and knowledge transfer in general, but also and especially for university–industry linkages. This study reflects on support mechanisms identified by previous studies as important in the support and fostering of such linkages and examines their implementation through a case study of the Münster University of Applied Sciences. Using qualitative analysis, the authors demonstrate how the support mechanisms developed by the management of the university can be translated to the individual level and thereby can encourage and foster university–industry linkages.
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