Television across Boundaries: Localisation of Big Brother Africa

Abstract

This article explores the localisation of the Big Brother Africa format in the sub-Saharan Africa. It examines the production structures that exist, and the main actors involved in the localisation. It also examines the central factors taken into consideration during the localisation process. The article argues that as the format passes through different stages in the production process, from idea conception to broadcasting, several inputs are ploughed in to suit the cultural specificity of the target audience.